Digital Analytics Specialist

Digital Analytics Specialist

10-15 hours per week

100% Remote

LATAM

As a Contracted Digital Analytics Specialist, you will be responsible for leveraging your expertise in Google Analytics 4, Adobe Analytics, and Google Tag Manager to implement website event tracking, ensure website usage reporting is accurate, and aid media teams to ensure digital marketing tracking across various platforms such as Google Ads, Microsoft Advertising, Meta platforms, Pinterest, and more is consistently accurate. Initially, you will provide an assessment and audit of clients current analytics state, provide recommendations to implement best practice per our clients goals, and independently as well as alongside development and media teams ensure analytics is set up appropriately and accurately per their needs.

Responsibilities:

• Develop and implement comprehensive digital marketing tracking strategies using Google Analytics 4, Adobe Analytics, and Google Tag Manager for various client campaigns across multiple platforms.
• Collaborate with cross-functional teams including digital marketers, developers, and designers to ensure accurate implementation of tracking codes and tags.
• Perform regular audits to ensure data accuracy, troubleshoot tracking issues, and recommend improvements.
• Analyze campaign data to provide actionable insights and recommendations for optimizing performance and achieving client objectives.
• Create custom reports and dashboards in Looker Studio, Google Analytics 4, and Adobe
• Analytics to monitor key performance indicators (KPIs) and track campaign effectiveness.
• Stay up to date with industry trends, best practices, and new features in digital analytics tools to drive innovation and enhance our clients' competitive advantage.

Qualifications:

• Proven experience working with Looker Studio, Google Analytics 4 and Adverity, including advanced implementation and configuration skills.
• Expertise in Google Tag Manager, including tag deployment, data layer implementation, and debugging.
• Strong understanding of digital marketing platforms such as Google Ads, Microsoft Advertising, Meta platforms, Pinterest, etc., and how tracking is implemented on these platforms.
• Familiarity with data visualization and reporting tools, such as Data Studio (Looker).
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong attention to detail and a passion for data accuracy.
• Effective communication skills, both written and verbal, to collaborate with cross-functional teams and present findings to clients.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Strong English-speaking proficiency