Media Buyer (Paid Media Manager)

Location

Latin America

Schedule

40 Hours / Week

The Role

We're looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands

profitably across TikTok, Meta, and emerging paid platforms.

This person should be equally comfortable:

Launching and optimizing campaigns

Building testing frameworks

Collaborating closely with creative teams

Translating data into actionable insights

Communicating clearly with clients

You will not operate in isolation — you will work directly with creative strategists, editors,

influencer leads, and account managers to ensure performance and storytelling align.

What You'll Do

Paid Media Strategy & Execution

Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging

platforms

Build full-funnel campaign structures (awareness consideration conversion

retention)

Develop structured creative testing roadmaps

Manage budget pacing and allocation across multiple accounts

Scale winning creative quickly and decisively

Performance Optimization

Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative

fatigue signals

Identify performance trends and proactively pivot

Conduct audience testing, offer testing, and landing page testing in collaboration with

clients

Implement smart retargeting and retention strategies

Creative Collaboration

Partner with creative strategists to inform ad angles based on performance data

Provide structured creative feedback based on metrics

Help identify what's working and why

Ensure creative is platform-native and conversion-focused

Reporting & Communication

Deliver clear, concise weekly performance updates

Lead performance conversations on client calls when needed

Turn data into insights, not just dashboards

Provide scaling plans backed by numbers

What We're Looking For

3+ years hands-on paid media experience (agency experience strongly preferred)

Proven experience managing $50K–$500K+ monthly budgets

Deep platform knowledge (Meta + TikTok required)

Strong understanding of DTC performance metrics

Experience scaling brands profitably, not just maintaining campaigns

Comfortable in fast-moving environments

Proactive communicator

Obsessed with testing and iteration

You should know:

How to diagnose performance problems quickly

When to cut losers

When to scale aggressively

How to align paid with creative strategy

How to manage multiple brands without chaos

Bonus Points

Experience with TikTok Shop

Experience working alongside influencer teams

Familiarity with Triple Whale, Northbeam, or advanced attribution tools

Understanding of retention metrics and lifecycle marketing

Experience with CPG or retail launchesWhat Success Looks Like

Accounts are scaling profitably

Creative testing is structured and consistent

Clients feel confident in the strategy

Performance insights inform creative production

We move faster than competitor