Strategic Ad Buyer (Paid Media)

Location

Latin America

Schedule

40 Hours / Week

Variable in EST

What's the purpose of the role?

The purpose of this role is to develop, manage, and scale high-performing paid media campaigns across social platforms while driving profitable growth. This role combines performance marketing, creative strategy, and data analysis to improve campaign efficiency, optimize results, and support overall brand growth.

What will I be doing?

• Planning, launching, and optimizing paid media campaigns across Meta, TikTok, and emerging platforms.
• Building full-funnel campaign strategies from awareness to retention.
• Developing structured creative testing frameworks and optimization plans.
• Managing budget pacing and allocation across multiple accounts.
• Monitoring campaign performance metrics such as CPA, ROAS, CAC, CTR, and retention indicators.
• Identifying performance trends and making data-driven optimization decisions.
• Conducting audience, offer, and landing page testing.
• Implementing retargeting and retention strategies to improve campaign performance.
• Collaborating with creative teams to align ad creatives with performance insights.
• Providing creative feedback based on campaign data and testing results.
• Delivering weekly performance updates and actionable insights.
• Supporting client conversations with clear reporting and scaling recommendations.
• Managing multiple brands and campaigns in a fast-paced environment.

What are my deliverables?

• High-performing paid media campaigns across social platforms.
• Scalable and profitable campaign structures.
• Consistent creative testing and optimization plans.
• Weekly performance reports with actionable insights.
• Budget management and pacing recommendations.
• Audience, offer, and landing page testing results.
• Retargeting and retention strategies that improve performance.
• Data-driven scaling plans supported by campaign metrics.
• Creative performance insights to guide content production.

What experience do I need to succeed?

• 3+ years of hands-on paid media experience.
• Agency experience is strongly preferred.
• Experience managing monthly ad budgets between $50K–$500K+.
• Strong experience with Meta Ads and TikTok Ads platforms.
• Experience scaling direct-to-consumer (DTC) brands profitably.
• Experience working in fast-paced, performance-driven environments.
• Familiarity with attribution and analytics tools such as Triple Whale or Northbeam is a plus.
• Experience with TikTok Shop, influencer marketing collaboration, or retail/CPG brands is a plus.

What skills do I need to succeed?

• Strong English-speaking proficiency.
• Strong analytical and performance marketing skills.
• Deep understanding of paid social metrics and campaign optimization.
• Ability to identify and solve performance issues quickly.
• Strong strategic thinking and testing mindset.
• Excellent budget management and scaling capabilities
• Strong communication and client-facing skills.
• Ability to collaborate effectively with creative and strategy teams.
• Strong organizational and multitasking abilities.
• Data-driven decision-making skills.
• Ability to work quickly, adapt to change, and manage multiple priorities simultaneously.