360 Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Model Town Link Road, Lahore

Employment Type: Full-time (Monday-Saturday, 10:00 AM - 06:00 PM)

About the Role:
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our marketing efforts across multiple channels. The ideal candidate is a creative storyteller with strong expertise in design, content creation, and social media management, paired with the analytical mindset needed to drive measurable growth.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation.

• Create and oversee engaging content strategies including blogs, social media posts, email campaigns, and website copy.

• Manage and grow our social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring alignment with brand voice and objectives.

• Collaborate with design tools (Canva, Adobe Suite, Figma, etc.) to produce eye-catching creatives, graphics, and marketing collateral.

• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) while monitoring performance and ROI.

• Optimize website and landing pages for SEO and conversion rate improvement.

• Monitor, analyze, and report on campaign performance using analytics tools, providing insights and recommendations for improvement.

• Work closely with cross-functional teams (sales, product, operations) to ensure consistent branding and messaging.

• Stay updated on digital marketing trends, emerging platforms, and competitor activities to identify opportunities.

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, Business, or related field (Masters preferred).

• Proven experience (35 years) in digital marketing with expertise in content writing, design, and social media management.

• Strong design skills with proficiency in tools like Canva, Photoshop, Illustrator, or Figma.

• Excellent writing and editing skills, with the ability to adapt tone and style for various platforms.

• Hands-on experience with SEO, SEM, email marketing, and paid ad campaigns.

• Proficiency in marketing automation tools (HubSpot, Mailchimp, GoHighLevel, etc.) and analytics platforms (Google Analytics, Meta Business Suite).

• Strong organizational, project management, and leadership abilities.

• Creative thinker with a results-oriented mindset and keen attention to detail.