Influencer Marketing Manager (PR Agency)

Job Title: Influencer Marketing Manager
Company: Client Company based in DHA-Phase 3 Y Block
Salary: Onsite Role at PKR 140,000

Job Summary:
We are searching for an enthusiastic and strategic Influencer Marketing Manager who is passionate about the influencer marketing industry. The ideal candidate will have a creative flair for developing impactful influencer marketing plans, a strong network of influencers, and the ability to engage with senior leaders at client organizations. This role requires exceptional presentation skills, the ability to negotiate effectively with influencers, and a talent for relationship management. With 3-4 years of solid experience in influencer marketing, you will lead our efforts in harnessing the power of influencers to create successful digital PR campaigns for multinational and local clients.

Key Responsibilities

Influencer Marketing Strategy:

1. Strategic Planning: Develop innovative influencer marketing strategies tailored to the specific needs and goals of our clients.
2. Influencer Selection: Identify and engage with a diverse range of influencers, including celebrities, macro, micro, and nano influencers, to maximize campaign impact.
3. Campaign Development: Create result-oriented influencer marketing plans that align with client objectives and leverage the right digital platforms. Demonstrate a deep understanding of key KPIs like reach, engagement, and impressions, ensuring a mix of influencers that maximizes value and campaign delivery.

Client Engagement and Presentations:

1. Client Relations: Engage with senior leaders at client organizations to understand their needs and impress them with your industry knowledge and expertise.
2. Pitch Presentations: Develop compelling influencer marketing pitches that showcase your understanding of the fast-evolving influencer marketing landscape.

Influencer Network and Negotiation:

1. Influencer Network: Leverage your strong connections within the influencer ecosystem to collaborate with the most suitable influencers.
2. Negotiation Skills and Costing: Negotiate favorable terms and pricing with influencers while delivering value to clients. Proficiency in Microsoft Excel is essential for cost analysis and compiling client cost sheets, ensuring maximum value for clients and profitability for the business.

Relationship Management:

1. Client Satisfaction: Oversee influencer campaigns, ensuring high-quality work and exceeding client expectations.
2. Influencer Relationships: Manage relationships with influencers, inspiring them to deliver outstanding content and results.

Content Creation and Communication:

1. Content Development: Write influencer briefs, captions, and content plans to guide influencers effectively.
2. Communication Skills: Demonstrate strong written and verbal communication skills to engage with both clients and influencers effectively.

Industry Knowledge and Inspiration:

1. Global Trends: Stay updated on global influencer marketing trends and industry best practices on platforms like TikTok and Instagram.
2. Team Inspiration: Inspire and guide your team to create innovative influencer marketing campaigns.
3. Influencer Marketing Tools: Have a strong understanding of various influencer marketing tools and AI's role in transforming the industry. Lead the adoption of these technologies to enhance client services.
4. Reporting: Compile data and create compelling Excel and PPT/PDF reports at the end of campaigns, covering all KPIs and showcasing results achieved.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-4 years of proven experience in influencer marketing, with a deep understanding of the industry.
• Excellent strategic thinking and creative abilities.
• Strong network and connections with influencers across different categories.
• Exceptional negotiation and relationship management skills.
• Outstanding written and verbal communication skills.
• Ability to handle challenging situations with influencers.
• Inspirational leadership and team management skills.

Benefits:

• Competitive salary up to PKR 140,000 per month and performance-based bonuses.
• Opportunities for professional development and career growth.
• Collaborative and dynamic work environment.
• Exciting projects with multinational and local clients.

If you are a strategic influencer marketing expert with a passion for the industry, a talent for creating persuasive presentations, and a strong network of influencers, we encourage you to apply for the Influencer Marketing Manager position at our client company. Join us in delivering exceptional influencer-driven campaigns and exceeding client expectations.

To apply, please submit your resume, a cover letter, and any relevant portfolios or past influencer marketing successes.

Our client company is an equal opportunity employer committed to diversity and inclusion. Applications from candidates of all backgrounds and experiences are welcome.