Salesforce Marketing Cloud

About the Company:

We are a leading IT services company specializing in Salesforce, cloud computing, and marketing automation. Our team is dedicated to delivering innovative solutions that enhance customer engagement and drive business growth.

Location: Khayaban-e-Amin, Lahore
Job Type: Full-Time (Preferably Onsite in Lahore) | Remote/Hybrid for Islamabad/Karachi Candidates

Salary Range: Open Budget (Marketing Competitive)

Other Perks: EOBI, Health Insurance Plan, Life Insurance, Free Meals

Job Description:

We are seeking a Salesforce Marketing Cloud Professional to design, build, and optimize multi-channel marketing campaigns. The ideal candidate will have hands-on experience in Marketing Cloud Journeys, automation workflows, segmentation, and personalization, ensuring effective customer engagement strategies.

Key Responsibilities:

• Design, develop, and optimize Marketing Cloud Journeys and automation workflows for targeted customer engagement.
• Create and manage email campaigns, SMS, and push notifications using Email Studio, Mobile Studio, and Journey Builder.
• Develop and implement responsive, dynamic, and personalized email templates and landing pages.
• Integrate Salesforce Marketing Cloud with external systems, data sources, and APIs to ensure seamless data flow.
• Configure Marketing Cloud Connector and integrate it with Salesforce CRM and third-party applications.
• Build and optimize audience segmentation using SQL, Data Extensions, and Automation Studio.
• Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations in all marketing communications.
• Monitor, analyze, and interpret campaign performance metrics, providing insights and recommendations for improvement.

Requirements:

• Salesforce Marketing Cloud Certification is mandatory.
• Strong expertise in solution design, data segmentation, and optimization.
• Proficiency in SQL, scripting, and query optimization.
• Knowledge of HTML, CSS, JavaScript, and AMPscript for email and landing page development.
• Experience in multi-channel subscriber management and web analytics.
• Strong project management skills to ensure timely and successful campaign execution.

If you have a passion for marketing automation, data-driven strategies, and campaign optimization, wed love to hear from you!