Job Description:
The Marketing Services Coordinator will be responsible for supporting the marketing team in the development and execution of marketing campaigns, events, and promotional activities. This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The Marketing Services Coordinator will work closely with merchandisers to ensure brand consistency and enhance brand visibility. Additionally, the role involves teaching and reinforcing the Gardenia brand values and standards across various teams.
Key Responsibilities:
- Campaign Management:
- Assist in the planning, development, and execution of marketing campaigns across various channels (digital, print, social media, etc.).
- Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and within budget.
- Event Coordination:
- Plan and organize promotional events, trade shows, and other marketing activities.
- Manage event logistics, including venue selection, vendor coordination, and on-site setup.
- Content Creation:
- Collaborate with the marketing team to develop engaging content for social media, website, email newsletters, and other marketing materials.
- Ensure all content aligns with the brands voice and messaging.
- Collaboration with Merchandisers:
- Work closely with merchandisers to ensure consistent and effective in-store branding and promotional displays.
- Provide guidance and support to merchandisers to enhance product visibility and sales.
- Brand Education and Training:
- Develop and deliver training programs to educate internal teams and merchandisers on Gardenias brand values, standards, and guidelines.
- Ensure all brand representatives understand and convey the brand message accurately.
- Market Research:
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Provide insights and recommendations to improve marketing strategies and tactics.
- Reporting and Analysis:
- Monitor and analyze the performance of marketing campaigns and events.
- Prepare reports on campaign effectiveness and provide actionable insights for improvement.
Qualifications:
- Bachelors degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing, brand management, or a related role.
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Knowledge of the food industry and experience in FMCG (Fast-Moving Consumer Goods) is a plus.
Personal Attributes:
- Creative thinker with a passion for marketing and brand development.
- Detail-oriented with a strong focus on quality and accuracy.
- Proactive and able to work independently with minimal supervision.
- Team player with a positive attitude and a willingness to learn and adapt.