Trade Marketing Officer

Job Description:

Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

Duties and Task:

• Establish channel strategies along with companys directions.
• Prepare trade promotional plan in designated channels with critical customers.
• Coordinate media placements, public relation programs, host events, and participate in all community events.
• Check and analyze competitor activities or promotion.
• Head responsibility to manage and monitor Trade Marketing Investments (merchandising collaterals, DA, Gondola) as well as initiate execution.
• Interact with Sales regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation.
• Spearhead program and activity implementation aligned with sales direction.
• To ascertain new product launches, distribution tracking, secondary displays, planograms and etc.
• Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in his/her area, documenting such activities for analysis, reporting and future referencing purposes.
• Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the company's guidelines and recommend action to improve level of requirement.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.
• Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
• Consolidate internal price control program for all products, implementing and administering pricing alignment.
• Ensure all accounts to comply with the merchandising standards.

Qualifications:

• Bachelors Degree preferably Marketing
• Minimum of 2 years experience in a similar role, preferably with category experience in FMCG Market

Competencies and Skills

• Proficiency in Microsoft Office - Excel, Word, Power Point
• Good presentation skills 
• Exceptional organizational, interpersonal and communication skills 
• Analytical Skills 
• Ability to manage people effectively 
• Team Player