Job Openings Media Buyer | Paid Advertising & Lead Generation

About the job Media Buyer | Paid Advertising & Lead Generation

ABOUT THE COMPANY

We are a Miami-based hydration and wellness company on a mission to make premium water quality accessible to every household. From whole-home hydrogen water purification systems to a curated wellness lounge in the USA, we combine science-backed products with authentic wellness education to help families make healthier, more conscious choices, starting with the water they drink every day.

With six years of proven operations, a national e-commerce presence, a flagship wellness lounge preparing for its grand opening, and a partnership with globally recognized biohacker Gary Brecka, we are entering its highest-growth phase yet. The founders are visionary, fast-moving, and deeply committed to building something meaningful, and they need exceptional people around them to make it happen.

ROLE OVERVIEW

We're looking for a hands-on Media Buyer who turns ad spend into pipeline. You'll own paid campaigns end-to-end, strategy, funnel design, creative testing, tracking, and optimization, with a direct line to lead volume, CPL, and ROAS. You'll work closely with designers, copywriters, and sales to build and scale campaigns that generate qualified leads and measurable revenue.

KEY RESPONSIBILITIES

  • Plan, launch, and manage paid lead generation campaigns on Meta Ads and Google Ads, owning performance from click to closed lead.

  • Build high-converting funnels and continuously optimize landing pages to lower CPL and improve conversion rate.

  • Run structured A/B tests on ads, creatives, audiences, and landing pages, and turn results into scalable learnings.

  • Manage ad budgets across campaigns to hit ROAS, CPL, and CAC targets, shifting spend to top performers in real time.

  • Set up and maintain accurate tracking (Meta Pixel, GTM, GA4) for clean, trustworthy performance data.

  • Integrate ad platforms with GoHighLevel for accurate lead routing and follow-up.

  • Build retargeting campaigns and scale winning campaigns while sunsetting underperformers.

  • Partner with designers, copywriters, and sales on creative, lead quality, and conversion feedback loops.

  • Report on performance and key metrics on a regular cadence using dashboards (e.g., Looker Studio).

REQUIRED QUALIFICATIONS

  • 2+ years managing paid advertising campaigns focused on lead generation.

  • Proven track record improving CPL, ROAS, and conversion rate against real ad budgets.

  • Experience with funnel strategy, funnel building, landing page optimization, and CRO.

  • Experience running A/B tests across ads, creatives, audiences, and landing pages.

  • Experience with pixel installation and event tracking (Meta Pixel, GTM, GA4).

  • Experience with CRM integrations, lead routing, and retargeting campaigns.

  • Strong written and verbal English communication skills, and ability to work independently in a remote environment with U.S. business hours overlap.

PREFERRED QUALIFICATIONS

  • Experience building funnels and landing pages in GoHighLevel Funnels, Unbounce, Leadpages.

  • Familiarity with automating lead workflows using Zapier.

  • Experience building or customizing reporting dashboards in Looker Studio.

  • Relevant certifications (e.g., Meta Blueprint, Google Ads) are a plus.
    Experience with Graphic is preferable!

WHY JOIN US

  • Real ownership over strategy and direct visibility into your business impact.

  • A fast-growing company where paid media performance drives company growth.

  • A collaborative team that moves fast and values data over guesswork.

  • Remote-first flexibility with a results-driven culture.