Senior Media Buyer

About Frontier Academy

Frontier Academy is a specialized training provider focused on finance, banking, analytics, and business skills. We design practical, career-focused programs for students, professionals, and corporate clients in Egypt and the region.

As we scale our programs, we are looking for a Senior Media Buyer with strong experience in education, academies, courses, or training businesses to help us drive high-quality leads and conversions.

Role Overview

We are seeking a results-driven Senior Media Buyer who can independently manage, optimize, and scale paid advertising campaigns for educational programs — from lead generation to conversion.

This role is ideal for someone who:

• Has worked with online courses, academies, workshops, or training providers
• Understands student and professional buyer behavior
• Can optimize not just for leads, but for actual enrollments

Key Responsibilities

Paid Media Strategy

• Develop and execute paid advertising strategies for:
• Online programs
• Workshops & bootcamps
• Corporate training offerings
• Platforms mainly include:
• Meta (Facebook & Instagram)
• (Optional/Plus) Google Ads

Campaign Execution & Optimization

• Launch, test, and scale campaigns (TOF / MOF / BOF)
• Optimize targeting, creatives, messaging, and budgets
• Continuously improve:
• CPL (Cost per Lead)
• Lead quality
• Conversion to paid registrations

Education Funnel Optimization

• Understand and optimize education funnels:
• Lead ads
• WhatsApp / DM follow-up flows
• Landing pages
• Webinar-to-sale journeys
• Work closely with the sales/operations team to improve lead-to-sale conversion

Analytics & Reporting

• Track performance metrics:
• Leads vs registrations
• Cost per enrollment
• ROAS where applicable
• Provide weekly insights and recommendations
• Identify why campaigns are not converting and propose fixes

Required Experience & Skills

• 5+ years experience in media buying
• Proven experience with education, academies, courses, or training programs
• Strong hands-on experience with Meta Ads Manager
• Experience optimizing campaigns for actual sales, not just leads
• Strong understanding of:
• Audience segmentation
• Creative testing
• Retargeting strategies
• Comfortable working independently with minimal supervision

Working Model

• Part-time
• Monthly scope agreed in advance
• Flexible working hours
• Performance-focused engagement

Compensation

• Competitive monthly retainer
• Performance-based upside possible
• Long-term collaboration opportunity as the academy scales