Brand Manager

Overview

At FORMICA Agency, we connect with the team, our clients, and society.

We are hiring a Brand Manager to lead the development and execution of marketing strategies that align with global objectives while ensuring local market relevance. In this role, you will drive brand growth, oversee marketing initiatives, and collaborate with cross-functional teams to enhance brand positioning and market share. If you have a passion for brand storytelling, a strategic mindset, and a knack for execution, this role is for you!

Responsibilities:

Strategic Brand Management

• Develop and execute BTL (Below-the-Line) and ATL (Above-the-Line) marketing strategies in collaboration with agencies and local/global stakeholders.
• Implement brand-building initiatives to drive market penetration and consumer engagement.
• Ensure brand consistency across all marketing and communication touch points.

Marketing Campaign & Calendar Management

• Develop and manage an annual marketing calendar to ensure timely execution of campaigns, promotions, and key initiatives.
• Work with internal teams and external agencies to oversee campaign execution, ensuring alignment with business objectives.
• Analyze market trends and competitor activity to optimize marketing strategies.

Brand Growth & Performance Tracking

• Drive brand growth through innovative marketing strategies tailored to the Ghanaian market.
• Monitor and measure campaign effectiveness using KPIs, market data, and consumer insights to refine future initiatives.
• Leverage analytics to assess brand performance and identify areas for improvement.

Operational & Administrative Excellence

• Handle operational tasks such as raising purchase orders (POs), maintaining budget trackers, and ensuring smooth execution of marketing activities.
• Collaborate with finance and procurement teams to manage marketing expenses and budget allocations.

Cross-Functional Collaboration & Stakeholder Engagement

• Work closely with internal teams, external agencies, and global brand teams to align strategies and deliver impactful brand campaigns.
• Develop and maintain strong relationships with key stakeholders, ensuring seamless execution of brand initiatives.

What You'll Bring:

• Bachelors degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management, preferably within the FMCG industry.
• Strong understanding of BTL and ATL marketing strategies and their execution.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Ability to work collaboratively in cross-functional teams and manage external partners.
• Strong analytical and problem-solving skills to evaluate marketing performance.
• Excellent communication and interpersonal skills to engage stakeholders effectively.

You Will Impress Us If:

• You have experience working with multinational brands and navigating global-local marketing dynamics.
• You are data-driven and can translate insights into actionable strategies that drive brand performance.
• You have a creative mindset with the ability to bring fresh, innovative ideas to brand campaigns.
• You thrive in fast-paced environments and can juggle multiple projects with efficiency.
• You are detail-oriented nothing slips past you!
• You have strong negotiation and stakeholder management skills, ensuring seamless collaboration across teams.

Benefits:

• The opportunity to work with a globally recognized brand in a high-impact role.
• A dynamic, collaborative work environment that encourages innovation and growth.
• Career advancement opportunities in a multinational setting.
• Competitive compensation and benefits package.

Our Recruitment Process

Our hiring process is designed to ensure a great fit for both you and our client:

• Application Review We carefully review all applications to shortlist top candidates.
• Video Submission Shortlisted candidates will submit a brief video response to key questions.
• Interviews Selected candidates will participate in one or more interviews to assess fit and expertise.
• Client Submission Successful candidates are presented to our client for review.
• Client Selection The client makes the final selection based on interviews and assessments.
• Offer If selected, you will receive a formal offer and begin the onboarding process.

About Formica

FORMICA is an early careers agency focused on empowering early-career professionals in Africa by bridging the gap between graduates and employers. We offer innovative and growth-focused solutions that connect young talent with career opportunities.

Our mission? Equip graduates with the tools, skills, and networks to thrive, while helping businesses find and develop their next top performers. With tailored coaching, skill-building workshops, and smart data insights, we're fostering a vibrant and inclusive job market where talent and opportunity meet.

Equal Employment Statement

At FORMICA we accept ALL. FORMICA is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other status protected by law.