Foreground is partnering with a fast-scaling Saudi lifestyle and entertainment brand to appoint an emotionally intelligent, data-literate, and creatively bold Chief Marketing Officer (CMO), based in Riyadh. The company operates at the intersection of retail, hospitality, and digital experience, and is actively expanding its footprint both online and across flagship venues. This appointment is a board-level mandate to build a marketing ecosystem that drives brand equity, customer loyalty, and growth across channels.

Role Purpose

To design and lead a fully integrated marketing function that connects the brand with its evolving audience, translates strategic ambition into creative storytelling, and builds a platform for sustainable customer acquisition and retention across the Kingdom and beyond.

Key Responsibilities

• Define the end-to-end marketing strategy, including brand positioning, digital media, campaign planning, customer engagement, and product marketing, aligned with the companys commercial objectives and market expansion plans.
• Build and mentor an internal marketing team across disciplines content, performance marketing, brand partnerships, CRM, design, and social media while overseeing external agencies and production partners.
• Own customer segmentation, persona development, and omnichannel lifecycle management, ensuring tailored communication and personalized experiences at scale.
• Lead campaign development across platforms ATL, BTL, and digital from strategic concept to performance analysis, across launches, collaborations, seasonal campaigns, and loyalty initiatives.
• Shape the companys brand architecture, visual identity, and tone of voice, ensuring coherence across retail environments, digital platforms, activations, and public communications.
• Introduce a performance-driven culture through real-time marketing analytics, channel attribution, and ROI benchmarking using leading marketing platforms and CRM tools.
• Serve as a key member of the executive team, partnering with product, operations, retail, and finance to align customer experience with business strategy and revenue targets.
• Represent the brand in key partnership, media, and industry forums; lead the companys thought leadership and cultural positioning initiatives.

Ideal Candidate Profile

• 15+ years of progressive marketing leadership experience in lifestyle, entertainment, consumer brands, or integrated retail environments, with a track record of growing brands in Saudi Arabia or the GCC.
• Proven experience launching and scaling marketing operations in fast-growth businesses with high customer visibility and diverse revenue streams.
• Deep expertise in brand strategy, content ecosystems, omnichannel customer engagement, and digital acquisition.
• Bachelors degree in Marketing, Business, or Communications; Masters degree or global brand experience is preferred.
• Fluent in Arabic and English, with the ability to develop culturally relevant creative and strategic messaging.
• Hands-on and collaborative leadership style with a strong command of both strategy and execution.