Our client, a distinguished clinic in the UAE specializing in surgical and nonsurgical aesthetic and medical procedures, is seeking a Marketing Manager to enhance its team in Dubai. The Marketing Manager will play a crucial role in developing and implementing strategic marketing initiatives, aligning with the clinic's commitment to excellence in healthcare services.

Responsibilities:

• Conduct market research to identify opportunities and trends in the healthcare industry.
• Stay informed about competitor activities and market dynamics.
• Contribute to the development of long-term and short-term marketing plans.
• Align marketing strategies with the overall business objectives of the medical practice.
• Develop marketing campaigns to promote specific medical services and specialties.
• Execute campaigns across various channels, including digital, print, and events.
• Oversee the development and maintenance of the clinic's website and social media channels.
• Implement strategies to enhance online visibility and engagement.
• Collaborate with medical professionals and other internal teams to gather insights for marketing content.
• Manage the marketing budget effectively, optimizing spending for maximum impact.
• Plan and execute events to promote medical services and engage with the community.
• Regularly monitor KPIs related to patient acquisition, brand awareness, and digital engagement.

KIPS:

• Increase patient acquisition through targeted marketing campaigns.
• Monitor and analyze the effectiveness of patient acquisition channels.
• Enhance brand awareness and recognition within the local community.
• Track improvements in brand perception through surveys and feedback.
• Increase digital engagement through social media, website traffic, and online interactions.
• Measure and improve online presence through website analytics and social media metrics.

Requirements:

• Bachelors degree in marketing, Business, or a related field.
• Proven experience as a Marketing Manager in a healthcare or medical practice setting.
• Strong understanding of the healthcare industry and medical services.
• Excellent communication and interpersonal skills.
• Demonstrated ability to develop and execute successful marketing campaigns.