Merchandising Manager

Assortment Planning & Management:

• Redefine country business priorities based on the market relevancy and marketing investment, in line with SEAs overall growth strategy.
• Build Thailand range with competitive pricing responsible for delivering the target margin and meet SKU efficiency.
• Drive differentiation among key customers across all the Distribution Channels
• Provide seasonal analysis based on GTM timeline to provide puma products and competitors market insights.
• Manage country level GTM timeline

Country GTM Alignment:

• Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog and sell-in decks) and tradeshow set-up.
• Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the  (including marketing activity execution and various product activation).
• Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
• Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.

Country/Customer Specific Product Development:

• Propose, plan and execute country/customer specific products to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.

Merchandising Operations:

• Maintain Product Master line list with up-to-date data.
• Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the countryใ
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations

Qualification:

• Bachelors degree or above.
• Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
• Experience in working with a sports/fashion branded environment
• Knowledge and experience with merchandising systems is preferable
• Minimum 5-7 years of experience is preferred.
• Excellent in MS Excel & PowerPoint.
• SAP knowledge Experience in working with merchandising system
• Fluently in English