Head of Marketing (Marketing Director)

Job Descriptions:

Head of Marketing is responsible for establishing and implementing customer segment strategy and marketing plans designed to capitalize on market opportunities and propel growth. Develop and execute digital and traditional marketing strategies, manage marketing budgets, and coordinate with agency vendors. This position will assess the competitive landscape and determine business and marketing plans inclusive of pricing strategy, launch message, and brand positioning to build a creative, integrated, multi-channel marketing plan that builds brand awareness and measures the return on marketing program investments.

Responsibilities

• Develop customer segment strategy as part of the strategic planning process.
• Develop customer segment strategy as part of the strategic planning process.
• Lead agencies on strategy, content and creative development for fully-integrated marketing communications ensuring consistency of messaging across all platforms; develop and communicate written briefs for use by agencies (e.g., creative advertising, packaging, product development, media, consumer promotions, merchandising trade plan, etc.).
• Develop long-term marketing roadmap to capitalize on current and future consumer trends.
• Partner with Sales team to develop customer strategies and drive growth business at key customers.
• Develop strategically customer portfolio strategy which considers the consumer, customer, competition and P&L impact.
• Manage digital presence and lead an effective social media presence.
• Define and develop relationship with targeted strategic partner and act as a strategic partner in strategic business discussions.
• Ensure brand messaging and customer experience is consistent across all customer touch points.
• Collaboratively partner with Operations, E-Commerce, Finance and Sales to clearly communicate and execute brands growth plans.
• Monitor and influence business performance to drive profitable growth; establish aggressive yet achievable P&L targets for the segment.
• Measure and evaluate marketing campaigns effectiveness and recommend improvements/changes.
• Identify challenges and emerging issues and develop internal and external marketing solutions and define and execute appropriate strategies to support.
• Continuously analyze the competitive environment and consumer trends to ensure the Company's marketing strategy is competing effectively.

Key Skill

• 10+ years of progressive marketing and customer segment experience developing and implementing strategies to drive brand growth.
• Demonstrated experience and leadership managing comprehensive customer insight and analysis strategic marketing and communications, media relations, and marketing program.
• Strong track-record of brand activation and marketing execution (online and instore promotion, media mix and channels)
• Strategic, action-oriented individual with a passion for tactical and detailed marketing execution.
• Experience with multiple creative and media agencies crafting a brief, executing a creative plan and evaluating and executing media strategies.
• Digital capability and success operating successfully in a disrupted retail environment.
• Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization. and problem-solving skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.
• A strong combination of both creative and analytical skills a must; understanding of budgets and product costing, plus ability to proactively gather, analyze and evaluate complex data.
• Sound financial acumen; strong analytical skills and ability to make data driven decisions.
• Proven ability to analyze or syndicated consumption data.