Digital Marketing & O2O Officer

Campaign Management - Paid Ads

• Develop and implement digital marketing strategies aligned with business goals and product priorities.
• Plan, execute, and optimize paid campaigns across digital channels; search, social media, display, email, Line, etc.
• Track campaign performance in detail and evaluate effectiveness across all touchpoints.
• Deliver clear KPI reports with actionable insights and improvement plans.
• Continuously A/B test creative, timing, and frequency for optimization.
• Manage budgets and ensure target performance on CR (Conversion Rate) and ROAS (Return on Ad Spend).
• Stay updated with industry trends, platform innovations, and best practices.
• Collaborate with Marcom, brand, and regional marketing teams to align on execution.
• Create campaign themes, messaging frameworks, and briefing materials for agency, influencers (KOL), and content creators.

O2O Events & Offline Marketing

• Design and execute integrated O2O strategies that drive both online-to-offline (e.g. engagement to store visit) and offline-to-online (e.g. retail to e-commerce) customer journeys.
• Lead brand partnership collaborations (e.g. fitness, fashion, lifestyle) to co-develop cross-channel activations and campaigns.
• Implement mechanisms to collect digital engagement from offline touchpoints (e.g. QR campaigns, LINE opt-in).
• Track and analyze performance using both digital and physical KPIs (traffic uplift, lead quality, engagement, conversion).

CRM Management

• Develop and execute CRM strategies to grow customer loyalty and engagement.
• Design targeted email and retention campaigns to drive repurchase and lifetime value.
• Segment customer database to create personalized journeys and offers.
• Analyze behavioral data to identify new opportunities and pain points.

Qualifications:

• Bachelors degree or higher in Marketing, Communication, Business Administration, or related fields
• Minimum 4-6 years of experience in Digital marketing, Campaign management, or Marcom.
• Proven experience in working with external partners such as brand collaborators, agencies, or venue/event operators (e.g. fitness clubs, retail malls).
• Experience in planning and executing online-to-offline (O2O) or offline-to-online campaigns is a strong advantage.
• Strong understanding of paid digital channels (Meta, Google Ads, LINE, TikTok).
• Familiarity with campaign tracking tools (e.g. GA4, Meta Ads Manager, UTMs) and CRM platforms.
• Hands-on experience in campaign reporting, KPI tracking, and basic performance analysis.
• Ability to brief and coordinate with creative teams, agencies, KOLs, or internal designers.
• Excellent communication and negotiation skills, especially in working with external parties.
• Strong project management and time management abilities.
• Collaborative mindset with cross-functional teams (e.g. Store, Marcom, Sales).
• Problem-solving attitude and willingness to get hands-on in event and campaign execution.
• Good command in English
• Experience working in retail, lifestyle brand, or tech industry
• Experience in co-branding campaigns, pop-ups, workshops, or on-ground activation
• Familiarity with basic creative tools (Canva, PowerPoint, or coordination with designers)
• Interest in gadgets, camera, fitness, or lifestyle communities (if relevant)