Product Marketing Manager (Jewelry)

Product:

• Good knowledge of Jewelry, stones, basic processes of production and quality control
• Accountable for annual and monthly product plans and being agile with changes as per market demand and supply mix, i.e., each plan to have stakeholder feedback from local and international markets.
• Sales analysis of products, price points, clients, and geographies to further streamline product plans
• Prioritizing product planning for its objectives and producing for the market, i.e., product launches, international shipments, private sales, events, and the bespoke line (Made to Order).
• Lead the quality control when marketing takes over the product and ensure proper packaging for the portfolio.

Place:

• Channel accountability to provide products across Retail outlets, Direct Sales, Public Relations, Wholesale & Collaboration Gifting, Events etc.

Promotion:

• Product outputs to be monitored closely and once finished to have complete assets and collaterals for optimal marketing, i.e., proper pricing, description and story-telling, visuals along with merchandizing guidelines.

Pricing:

• Review cost cards of products in detail highlighting variances
• Work within a pricing strategy and research comparative pricing for products before finalizing prices.

Operations:

• Meetings: Lead inter-departmental meetings to coordinate for the product throughputs with proper actionable reports
• Reports: Study and analyze for insight building and actions
• Guide: Lead and guide resources working for the department towards a common annual, monthly and weekly plan

Qualifications:

• 10 years of marketing experience, with at least 3-5 years in product and marketing management, preferably from Jewelry business.
• The work environment includes working closely with international as well as local colleagues and ideally good English and Thai reading, writing, and speaking skills is a must.
• An analytical mind-set with good planning and coordinating skills will be a key value addition to the profile
• It is expected that the candidate has very good system skills of windows, Microsoft office to execute the value that comes with the role.