Marketing Manager (Retail, Fashion)

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Exceptional inter-departmental collaboration, specifically with Multi-Channel, Buying & Merchandising and Retail teams
• Develops territory relevant brand partner campaigns.
• Work in close partnership with partners and brands to identify new business opportunities and develop plans and actions.
• Establishes and supports strategic marketing direction and annual planning for each brand.
• Developing creative and effective strategies
• Managing all external agency relationships
• Managing all mall marketing relationships
• Maintains up-to-date knowledge in marketing, media, and research theory and technique. Actively trains his/her personnel the marketing team
• Planning and managing all promotions, activities, events, and campaigns

Requirements:

• Strong experience in retail marketing, consumer marketing and social planning.
• 3 years in retails environment with at least 1 year in managerial position.
• Good Command in English.