Product Marketing

Job Description:

• Develop a marketing strategy for the category and drive the execution to achieve target sales and profit
• Understanding customer/market/product and competition, take initiative in marketing activities.
• Develop marketing communication across customer touch points (online/shopfront) together with Marketing Communication/Digital Marketing team.
• Develop customer marketing activity to engage the customers for the category together with Digital Marketing team
• Business planning of the category, such as monthly forecast making, monitoring sell out/market inventory progress by dealer by store and making proposal of actions to achieve the forecast together with Sales team.
• Lead ranging (SKU) plan in stores, pricing and promotion as marketing.
• Visit stores frequently to check that planned marketing activities are properly executed and matching with the voice of customers/market.
• Manage and control monthly accuracy of sales forecast and commercial investment.
• Responsible for P&L of the category in charge and contributes to company profit.

Qualification:

• Experience in Sales and Marketing
• Experience in Product Marketing field is preferable.
• Microsoft Excel skills in terms of speed and accuracy in forecasting (PSI) or data analysis are highly expected.
• PowerPoint and presentation skills to explain the situation to stakeholders
• Good command in English
• Strong ownership as an owner of the product category
• Communication skills to co-work with various stakeholders (HQ/dealers/Sales/Other Marketing team, etc.)
• Always find a better way to work efficiently and manage a schedule.