Sales Manager (Instruments)

Responsibilities:

Product & Segment Strategy

• Manage product portfolios across all relevant industries and applications.
• Develop and execute company segment strategies aligned with regional and group business objectives.
• Identify growth industries, key applications, and strategic focus areas for product penetration.
• Support lifecycle management including product positioning, differentiation, and phase-out planning.

Market Analysis & Business Planning

• Analyse market potential, customer demand, and industry trends within assigned regions.
• Forecast market size, sales opportunities, and revenue potential for assigned products or segments.
• Develop structured plans for new product introductions, market entry, and market exploitation.
• Monitor competitor activities, pricing strategies, and technological trends.

Technical Leadership & Product Expertise

• Act as the internal lead and reference for deep product and application knowledge.
• Provide technical support and guidance to colleagues during project discussions, tenders, and customer engagements.
• Conduct internal product training, technical briefings, and application workshops when required.
• Support problem-solving for complex applications and non-standard customer requirements.

Customer Development & Acquisition

• Identify, approach, and develop new customers who may benefit from  products and solutions.
• Expand business within existing accounts by maximising customer potential and cross-selling opportunities.
• Focus on designated regions and industries to build a sustainable and balanced customer pipeline.
• Engage with EPCs, OEMs, end users, consultancies, and system integrators as required.

Pre-Sales & After-Sales Support

• Provide professional pre-sales technical advice, solution recommendations, and product selection support.
• Support quotation preparation, technical clarifications, and project documentation.
• Assist customers with after-sales technical support, troubleshooting, and solution improvements.
• Ensure customer satisfaction through timely responses and technically sound recommendations.

Customer Relationship Management

• Develop and maintain long-term relationships with key customers through regular engagement.
• Understand customer requirements, technical challenges, budgets, and project timelines.
• Act as a trusted technical and commercial advisor to customers.
• Manage customer expectations while balancing commercial and technical feasibility.

Sales Performance & Target Achievement

• Achieve assigned personal and group annual sales targets.
• Track sales performance, forecasts, and pipeline development.
• Support strategic initiatives to drive sustainable revenue growth.
• Contribute to overall company performance and profitability objectives.

Team Collaboration & Communication

• Liaise closely with other members of the sales team to ensure alignment and knowledge sharing.
• Collaborate with engineering, operations, and product management teams as required.
• Support cross-functional coordination for projects, tenders, and customer solutions.
• Promote teamwork, transparency, and effective internal communication.

Ad-Hoc & Management-Assigned Duties

• Perform any other tasks, projects, or responsibilities assigned by the direct superior from time to time.
• Support company initiatives, strategic projects, or special assignments when required.
• Remain flexible and responsive to evolving business needs.

Qualifications:

• Bachelor's degree in Engineering (Instrumentation, Mechanical, Electrical, Industrial or related fields).
• At least 10 years work experience in Sales (Automotive, F&B, Machine Building, Pharmaceutical, Semiconductor, OEM are preferable).
• Good Knowledge in vary Instrument Products
• Good command of English in both written and spoken communication
• Self-motivated and target-driven with a proven track record of meeting or exceeding sales targets and driving revenue growth.
• Strong problem-solving and analytical skills
• Excellent selling and influencing skills.
• Strong communication and presentation skills in both Thai and English.
  High responsibility with strong teamwork ability
• Good negotiation skills
• Computer literacy is a must (Microsoft Word, Excel, Power Point, Internet, Outlook)
• Be able to work under pressure and flexible hours