Senior Digital Marketer (Global Saas | Hybrid HCM)

Key responsibilities:

• Develop, manage, and optimise paid campaigns across Google Ads, Bing, YouTube, LinkedIn, Facebook, and Instagram to drive qualified traffic and conversions.

• Design and execute full-funnel strategies from awareness and engagement to conversion and remarketing across search, social, and video platforms.

• Conduct keyword and audience research, build segmented campaigns, and continuously test ad copy, visuals, and formats to maximise ROI.

• Manage and optimise budgets effectively across channels, identifying opportunities for scaling investment and presenting data-backed business cases to leadership.

• Oversee tracking, attribution, and conversion measurement through GA4, Google Tag Manager, and pixel integrations across platforms.

• Produce insightful performance reports and dashboards (e.g., in Looker Studio), highlighting actionable insights, ROI, and recommendations by channel and region.

• Collaborate with content, creative, ABM and product teams to ensure alignment of paid media with business goals and messaging.

• Partner with regional sales and GTM teams to share campaign analytics, identify top engaged accounts, and refine targeting strategies.

• Stay current with digital marketing trends, algorithm and platform updates, and emerging paid media opportunities (e.g., TikTok, Reddit).

Qualifications:

• 5+ years of hands-on experience in performance marketing and paid social media advertising, managing significant budgets across Google, Meta, LinkedIn, Bing, and YouTube.

• Proven track record of delivering measurable ROI and achieving performance KPIs in B2B campaigns.

• Strong expertise in tracking tools (GA4, GTM) and data visualisation/reporting tools (Looker Studio).

• Deep understanding of campaign structures, bidding strategies, attribution models, and audience segmentation across platforms.

• Analytical and data-driven mindset, comfortable interpreting metrics and turning insights into strategy.

• Excellent collaboration and communication skills, able to work cross-functionally with design, content, and leadership teams.

• Fluency in English (written and verbal).

Nice-to-have:

• Background in SaaS or Product-Led Growth (PLG) business models.

• Experience with TikTok or Reddit Ads.

• Familiarity with CMS tools such as Sanity and Unbounce.
• Previous agency experience is highly desirable.