USER GROWTH SPECIALIST

Location: Hanoi, Vietnam
Reports to: User Growth Manager
Department: User Growth

About Our Client

Our Client is a technology company with the mission to "Create a better life for all people through advanced technology and superior digital experiences." The company aims to build a unified technology platform, connecting intelligent operations management with a super app for customers to deliver seamless and exceptional digital experiences.

Our Client focuses on three core components:

• Technology Infrastructure: Data centers, servers, network systems, and cybersecurity
• Shared Services for Business Operations: AI, data, user identity management, HR, finance and accounting, enterprise procurement
• End-User Applications: A super app integrating all services, specialized applications (e.g., Xanh SM), and internal apps (e.g., ILoveVingroup)

Position Responsibilities

• Execute promotional, referral, and voucher campaigns according to manager's plan
• Monitor funnel metrics on dashboards, calculate basic conversion rates
• Conduct cohort analysis (D1, D7, D30) to measure retention effectiveness
• Support A/B testing deployment and prepare basic reports
• Record customer feedback and pass to Product team

Qualifications / Professional Competencies / Experience Requirements

Education & Skills:

• Bachelor's in Marketing, Economics, Statistics, or related field
• Proficient in Excel, able to use pivot tables and VLOOKUP
• Basic English, able to read industry documents
• Logical thinking, eager to learn

Expertise:

• Manage small campaigns within allocated budget
• Basic funnel analysis and data reporting
• Support CRM/lifecycle marketing
• Teamwork and cross-functional coordination
• Detailed task management

Experience:

• 2 years marketing/growth experience
• Preferably from fintech/app background
• Experience executing promotions or basic CRM