Digital Marketing Specialist - Filigree

Job Summary

The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing digital marketing strategies across various online channels. This role requires expertise in SEO, SEM, social media, content marketing, and analytics to drive brand awareness, engagement, and lead generation.

Duties and Responsibilities

Campaign Execution: Plan, execute, and optimize digital marketing campaigns (SEO, SEM, GDN, social media, email).

SEO & SEM: Develop and implement SEO strategies and manage paid search campaigns.

Content Marketing: Collaborate on content creation and ensure alignment with SEO goals.

Social Media: Lead social media campaigns and track performance across platforms.

Analytics & Reporting: Monitor campaign performance, analyze data, and provide insights for optimization.

Collaboration: Work with teams to align digital strategies with business goals

Technical Competencies and Skills

Digital Marketing Strategy Campaign Optimization & ROI Analysis Content Creation & SEO Expertise Social Media Management Analytical and Data-Driven Decision Making Team Collaboration and Communication

Education, Trainings and Licenses Required

Google Analytics, META Courses