Job Summary
The Digital Content Creator – Photos is responsible for the creation, design, and execution of static and GIF materials for social media platforms and digital advertisements. This role plays a key part in developing materials for corporate, national, and regional digital campaigns, ensuring brand consistency and engaging visual storytelling. The creator will collaborate with the marketing team to produce launch materials, regional assets, and other digital requirements based on availability.
Duties and Responsibilities
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1. Content Development &
Design (50%)
- Create high-quality
static images, GIFs, and other visual content tailored for social media
platforms (Facebook, Instagram, LinkedIn, X, TikTok) and digital ads.
- Ensure all digital
assets align with the company’s brand guidelines and marketing
objectives.
- Develop visual
content for corporate and national digital campaigns, ensuring timely
execution.
2. Campaign Asset Development
(25%)
- Work closely with
marketing and branding teams to conceptualize and design materials for
product launches, promotions, and regional campaigns.
- Customize materials
for different digital placements, including website banners, email
campaigns, and paid media ads.
- Adapt designs to meet
platform-specific best practices and optimize performance.
3. Collaboration & Project
Coordination (15%)
- Coordinate with
internal teams to understand campaign goals and target audience needs.
- Work with external
vendors, photographers, or stylists when necessary to enhance visual
output.
- Keep up with industry
trends, best practices, and competitors to ensure fresh, engaging
designs.
4. File Management & Quality
Control (10%)
- Organize and maintain
a digital library of creative assets.
- Ensure final
materials meet quality standards, are optimized for digital formats, and
comply with platform specifications.
- Conduct revisions and
enhancements based on feedback from marketing teams and key
stakeholders.
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Technical Competencies and Skills
Adobe, Canva, Social Media, Motion Graphics, Basic Photography and Editing, Familiarity with design trends, Multitasking
Education, Trainings and Licenses Required
Bachelor's Degree, Portfolio