Digital Marketing Specialist - NCR + CL North

Job Summary:

The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF/PPP). Additionally, the specialist will provide on ground coverage of key Filinvest events, including launches and projects openings for social media use.

DUTIES AND RESPONSIBILITIES:

Social Media Content Localization & Deployment (30%)

• Adapt corporate social media content for his territory's regional audience.
• Ensure brand consistency while making localized adjustment for cultural and market relevance
• Schedule and publish posts across social media platforms in a timely manner.

Regional Social Media Campaign Development (20%)

• Develop and execute social media campaigns tailored to the region's needs
• Collaborate with the corporate marketing team to ensure alignment with national strategies 
• Track and report on campaigns performance

Community Engagement & Moderation (20%)

• Monitor and respond to comments, message and inquiries across all regional social media pages.
• Foster engagement and build relationships with the local audience
• Escalate issue or concerns to the appropriate teams when necessary

Paid Social Media Advertising (MSF/PPP Boosting) (15%)

• Execute and monitor social media ad boosts based on the regional budget
• Optimize ad placements for maximum engagement and reach
• Provide reports on performance and suggest improvements

Event Coverage & Content Creation (15%)

• Attend and document key Filinvest events, including project launches and openings
  
• Capture high quality photo and videos for real time social media use
• Edit and enhance multimedia content using Canva and Capcut

Technical Competencies:

• Proficiency in social media management (Facebook, Instagram, LinkedIn, TikTok, You tube)
• Knowledge of digital advertising (Meta Ads Manager, Google Ads is a plus0
• Graphic design and video editing skills (Canva, Cap Cut, Adobe Suite is a plus)
• Strong writing skills for captions, posts, and response
• Data analysis and reporting (Facebook, insights, Google Analytics)
• Event photography and videography skills

Educational Background:

• Bachelor's degree in Marketing, Communications, Digital Media or related field

Licenses & Training: 

• Digital Marketing certifications (Meta Blueprint, Google Ads) are a plus
• Social Media Management and advertising training is an advantage