Digital Marketing Executive

Filinvest Hotel: Quest Hotel & Conference Center Cebu

Job Summary

Under the general guidance and supervision of the PR & Marcom Manager, the F&B promotions officer implements the restaurant and banquet promotions, establish partnership with complementing brands and facilitate events and programs to promote the F&B offers of the hotel.

Responsibilities

• Assist PRM, FBM and DOSM in the planning and execution of restaurant and F&B events and promotions.
• Liaise with suppliers, sponsors and partners for event requirements.
• Under the guidance of the FBM and PRM create highlights and attraction for regular events (Mothers day, Fathers day, new year, etc.)
• With PRM create human interest activities and programs to promote F&B offers.
• Communicate in a timely manner all F&B marketing initiatives and promotions.

Banquet Promotion

• Implement projects, programs and events with the PRM to promote banquet services.
• Assist PRM, DOSM, banquet sales in creating and planning programs to promote socials and events business.
• Assist in the planning and execution of programs to promote MICE business.

Social Media Management

• Under the guidance of the PR & Marcom Manager, Plan content and strategies for social media handles.
• Create content for postings according to guidelines and targets set.
• Manage page responses, reviews and engagement.
• Generate monthly reports.

Brand Partnership

• Assist PRM, DOSM, FBM, in establishing beneficial partnership to elevate brand experience.
• Establish collaboration, tie-up, partnership.
• Create database of third-party merchants and brands with potential partnership opportunity for events and promotions.
• Establish relationship with event organizers, producers and suppliers for potential business and event collaboration.
• Maintain up to date list and establish relationship with entertainment, production groups, talent management.

Administration

• Prepares monthly activity report to be submitted to PRM, ADPRMC, FBM and DOSM.
• Prepares pre and post event P&L of all promotions, events and activities.
• Maintain up to date database of network contacts.
• Establish and maintain database for email marketing for F&B promos and events.
• Monitor competitor promotions/offers.
• Maintain documentation of all programs, promotions and events.

QUALIFICATIONS

• Bachelors degree in Marketing, Digital Media, or a related field.
• At least 2-3 years of experience in digital marketing, preferably in the hospitality industry.
• Knowledge of SEO, social media ads, Google Analytics, and online campaigns.
• Skills in content creation, copywriting, and basic design tools.
• Strong analytical skills for tracking and improving digital performance.
• Experience with website management and email marketing tools.
• Excellent communication and organizational skills.
• Understanding of hospitality trends and customer behavior.
• Creative, flexible, and open to learning new tools and strategies.
• Has own network/database of contacts for marketing purposes.
• Willingness to work in Cebu City.