F&B Marketing Executive

Filinvest Resort: CRIMSON RESORT & SPA MACTAN

The F&B Marketing Executive supports the planning and execution of integrated marketing initiatives for the food and beverage outlets of Crimson Resort & Spa Mactan. This role drives brand awareness, guest engagement, and revenue through coordinated campaigns, events, content creation, and performance analysis while working closely with F&B Operations, Culinary, Sales, and Marketing teams.

Campaign Planning & Execution

• Assist in translating marketing plans into actionable campaigns and timelines.
• Coordinate with F&B, Culinary, Sales, and Marketing teams to ensure aligned execution.
• Monitor trends, guest preferences, and competitor activities to identify opportunities.
• Track campaign performance and prepare post-campaign reports.

Events, PR & Partnerships

• Coordinate promotional events, tastings, trade shows, and activations.
• Liaise with vendors, suppliers, media, and influencers.
• Support public relations initiatives and brand collaborations.

ATL & BTL Marketing Execution

• Assist in executing advertising campaigns across print, radio, and digital extensions.
• Implement seasonal promotions, tactical offers, and loyalty initiatives.
• Oversee rollout of POS materials such as in-store displays, table tents, and signage.

Digital & Social Media Marketing

• Manage social media calendars, posting, and community engagement.
• Execute email marketing campaigns and monitor performance metrics.
• Update F&B promotions across websites, listings, and digital platforms.
• Track analytics and provide performance insights.

Content Creation & Brand Consistency

• Write marketing copies for social media, website, blogs, emails, and ads.
• Support creative shoots and content production.
• Ensure consistent tone, messaging, and brand identity across platforms.

JOB QUALIFICATIONS

• Bachelors degree in Marketing, Advertising, Communications, or related field.
  
• Relevant experience in marketing, preferably handling Food & Beverage brands.
• Strong creative and technical skills in campaigns, content creation, and copywriting.
• Proficient in social media, email marketing, analytics, and design tools (Adobe/Canva).
  
• Excellent project management and organizational skills for handling multiple campaigns.
• Strong communication and collaboration skills to work across teams.
• Results-driven with a keen eye for market trends and brand positioning.
• Willingness to work in Lapu-Lapu City.