Marketing Specialist

Job Summary

The Marketing Lead is responsible for planning and executing marketing initiatives to build brand awareness, support sales growth, and strengthen the company’s market presence. The role involves event organization, public relations, marketing materials development, and supervising the marketing team to ensure efficiency and alignment with business objectives.

Duties and Responsibilities

Brand and Campaign Management

·       Develop and lead integrated marketing campaigns that drive brand equity and sales conversion across channels like Prints, Out-of-Home, Merchandising and Digital.

·       Oversee end-to-end production of marketing materials (print to digital), ensuring brand consistency and proper inventory management.

·       Manage and coordinate creative teams and agencies to deliver high-quality outputs

Track, analyze, and present campaign performance insights with clear optimization recommendations.

Launches & Sales Activations

·       Plan, organize, and execute project launches, open houses, roadshows, and major brand events.

·       Maintain monthly lead-generation activities such as mall booths, sponsorships, digital ads, and similar activities.

·       Work closely with sales, and external partners to ensure seamless execution.

Monitor event performance (leads and conversions) and submit post-event reports with actionable recommendations.

Public Relations & Media

·       Develop angles and key messages aligned with brand and campaign objectives.

Collaborate with the internal PR team for media placement, coverage management, and performance tracking.

Reporting & Strategy Support

·       Provide regular reports on campaign performance, event outcomes, and PR reach.

·       Recommend process improvements for more efficient marketing execution.

Budget Management

Technical Competencies and Skills

• Can effectively present information one on one or to a small group, • Can apply effective interpersonal skills to provide service, • Develop alternative acceptable approaches and ideas, • Demonstrates persistence & overcomes obstacles

Education, Trainings and Licenses Required

• Candidate must possess at least Bachelor's/College Degree in Marketing or equivalent, • At least 3-5 Year(s) of working experience in the related field is required for this position, • Preferably Supervisor specialized in Marketing/Business Development or equivalent