Job Openings Customer Acquisition Manager

About the job Customer Acquisition Manager

JOB SUMMARY

The Customer Acquisition Manager is the strategic lead for customer acquisition across assigned residential portfolios, regions, and property developments. Reporting to the Head of Residential Marketing, the role owns quarterly acquisition strategies, qualified-lead targets, pipeline forecasts, and campaign ROI reviews in support of portfolio sales objectives.

The role directs integrated campaign and Go-to-Market strategies while coordinating delivery through the appropriate execution teams. Regional Trade Marketing executes localized campaigns, promotional rollouts, merchandising, events, and other on-the-ground lead-generation activities. For enterprise-wide requirements, the role coordinates formal service requests with Corporate Marketing under the Office of the CMO, including performance lead-generation campaigns, CRM infrastructure, corporate communications, and brand governance.

Working closely with Sales, Product, Regional Trade Marketing, Corporate Marketing, agencies, and suppliers, the Customer Acquisition Manager facilitates alignment on priorities, briefs, timelines, budgets, and performance targets. The role monitors acquisition performance, lead quality, campaign ROI, and market developments; recommends strategic adjustments; and ensures that customer-facing initiatives comply with corporate brand standards and applicable CMO approval requirements.

KEY RESPONSIBILITIES

1. Customer Acquisition Strategy and Pipeline Planning

  • Owns the quarterly customer acquisition strategy for assigned portfolios, regions, and projects in alignment with the Head of Residential Marketing.
  • Owns qualified-lead targets and acquisition pipeline forecasts developed with Sales, Product, and Residential Marketing.
  • Directs priority markets, target audiences, customer propositions, acquisition channels, budgets, timelines, and performance targets.
  • Sets the quarterly acquisition calendar and recommends priority or resource adjustments based on sales needs, project milestones, market opportunities, and performance.

2. Integrated Campaign Direction and ROI

  • Directs integrated campaign strategies and briefs based on approved acquisition priorities and portfolio objectives.
  • Defines campaign objectives, audiences, propositions, channel roles, investment guardrails, lead requirements, and success measures.
  • Coordinates briefs with Regional Trade Marketing and Corporate Marketing to align ownership and execution.
  • Owns campaign ROI and performance reviews across lead volume, lead quality, cost efficiency, and sales-pipeline contribution.
  • Recommends adjustments based on campaign results, customer response, Sales feedback, and market conditions.

3. Regional Trade Marketing Coordination

  • Coordinates with Regional Trade Marketing to translate centralized acquisition strategies into local-market executions.
  • Facilitates localized campaigns, promotional rollouts, merchandising, events, activations, partnerships, and channel lead-generation activities.
  • Provides approved briefs, priorities, materials, timelines, lead targets, and execution guidelines.
  • Consolidates market feedback, execution updates, competitor activity, and customer insights for acquisition reviews and succeeding plans.
  • Escalates resource gaps, execution risks, and local issues affecting campaign delivery or acquisition results.

4. Corporate Marketing Integration and Service Requests

  • Coordinates formal service requests with Corporate Marketing under the Office of the CMO for enterprise-wide capabilities.
  • Develops briefs for performance lead generation, CRM infrastructure, corporate communications, creative services, and media support.
  • Facilitates alignment on scope, priorities, budgets, timelines, deliverables, responsibilities, and service dependencies.
  • Tracks service requests and resolves or escalates issues affecting campaign and launch timelines.
  • Ensures customer-facing initiatives meet corporate brand standards, follow prescribed reviews, and secure final Residential Marketing Head/ CMO approval when required.

5. Go-to-Market and Project Launch Coordination

  • Coordinates Go-to-Market planning for new projects, phases, inventory releases, major promotions, and other priority initiatives.
  • Develops launch briefs covering objectives, target markets, customer proposition, lead requirements, budgets, timelines, and success measures.
  • Facilitates alignment among Product, Sales, Residential Marketing, Regional Trade Marketing, and Corporate Marketing.
  • Prepares launch-readiness trackers, presentation materials, proposal packets, and decision requirements.
  • Reviews post-launch results and recommends adjustments based on customer response, acquisition performance, Sales feedback, and market developments.

6. Performance Monitoring, Sales Alignment, and Partner Coordination

  • Executes regular monitoring of campaign delivery, lead volume and quality, cost per lead, and lead progression.
  • Coordinates with Sales and Sales Operations on lead disposition, customer objections, conversion, and follow-up requirements.
  • Monitors competitor campaigns, pricing, milestones, media presence, and market trends.
  • Coordinates approved deliverables, timelines, costs, quality standards, and documentation with agencies, suppliers, and partners.
  • Prepares campaign reports, ROI reviews, competitive updates, and quarterly recommendations for Residential Marketing leadership.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
  • At least five years of progressive marketing experience, including three years in customer acquisition, integrated marketing, campaign management, customer marketing, trade marketing, or a related role.
  • Demonstrated experience developing and executing lead-generation campaigns, digital and social media programs, and Go-to-Market plans.
  • Experience coordinating with Sales, Product, Creative, Digital, agencies, suppliers, and other cross-functional stakeholders.
  • Experience in telecommunications regional acquisition, FMCG customer or trade marketing, real estate, retail, or another consumer-focused and multi-market business is preferred. 

SKILLS AND COMPETENCIES

  • Customer Acquisition and Demand Generation
  • Integrated Campaign Planning and Execution
  • Digital, Social Media, and Content Strategy
  • Marketing Funnel and Lead Management
  • Marketing Analytics and Campaign Optimization
  • Go-to-Market and Project Launch Planning
  • Market and Competitive Analysis
  • Media Planning and Budget Management
  • Events, Agency, and Supplier Management
  • Brand Governance and Marketing Compliance


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