Digital Campaign Specialist

Job Summary

The Digital Marketing Specialist executes the day-to-day performance marketing activities for Filinvest’s paid digital ecosystem. This role is responsible for implementing paid campaigns, optimizing daily delivery, ensuring hygiene and tracking accuracy, generating reports, and supporting the performance optimization process across all business units and projects. The Specialist plays a critical role in maintaining operational discipline, ensuring all campaigns comply with enterprise standards, and delivering efficient CPL, CPV, CTR, and conversion results. This role also works closely with the Performance Marketing Manager, CRM, SEO/Web, Brand & CX, and BU marketing teams to ensure full-funnel alignment and consistent customer experience.

Duties and Responsibilities

1. Campaign Setup & Execution

Execute and manage campaigns

Implement audience targeting, placements, bidding strategies, and creative setups.

Apply correct naming conventions, structures, and pacing frameworks consistently.

Ensure all campaigns are configured according to enterprise guidelines and platform best practices.

 

2. Daily Optimization & Governance

Conduct daily monitoring and optimization

Adjust targeting, budgets, placements, and creatives based on performance.

Flag issues early (under-delivery, high CPL, high bounce rates, tracking errors).

Ensure rejected or disapproved ads are resolved within required turnaround times.

 

3. Tracking, Tagging & Hygiene Maintenance

Implement and manage: UTM tagging, Pixel installation and monitoring, GA4 tracking parameters, Conversion API accuracy

Ensure all landing pages are properly tagged and tracked.

Perform weekly hygiene checks across: Ad accounts, Pixels, Campaign structures, Landing pages, CRM attribution links

 

4. Reporting & Insights

 

Prepare weekly and monthly reports

Present findings to the Performance Marketing Manager.

Support BU presentations when required.

 

5. Collaboration & Coordination

Work with: Performance Manager for optimization alignment, Web/SEO team for landing page improvement and performance diagnostics, CRM team for retargeting and nurture alignment, Brand & CX to ensure message and visual consistency

Support BU teams by ensuring their project-level campaigns are properly deployed.

 

6. Creative & Asset Coordination

Coordinate with content creators, agencies, or in-house teams for:nAd visual requirements, Copy variants, A/B testing frameworks

Ensure creative assets follow brand guidelines and platform specifications.

 

7. Governance & Best Practices

Uphold digital governance rules

Implement A/B testing protocols and maintain experiment logs.

Maintain a repository of audiences, best-performing creatives, and learnings.

 

8. Other tasks as required by the business may include but not limited to administrative work.

Technical Competencies and Skills

meta ads, google ads, linked in ads, tiktok ads, campaign setup and execution, reporting and insighting, campaign optimization

Education, Trainings and Licenses Required

Marketing, communications, business, multi-media