Marketing Manager / SEO Specialist

Job brief

Our client is a prominent liquor company under a strong, financially sound conglomerate. As they prepare for an exciting product launch and market development in 2025, they are looking for an experienced Marketing Manager and SEO Specialist to drive customer acquisition and optimize search visibility. This is a great opportunity to work closely with senior leadership and contribute to a key business initiative.

Responsibilities

• Digital Marketing: Execute and optimize various digital media channels, including search engine marketing, social media marketing, display ads, conversion tracking, and web analysis.
• SEO Implementation: Develop and execute SEO strategies to enhance organic traffic and search visibility. Perform in-depth keyword research, optimize site architecture, metadata, and content.
• Performance Tracking: Use analytics tools (e.g., Google Analytics 360 Suite) to track performance metrics and report on SEO and digital marketing growth. Develop dashboards to monitor KPIs such as organic traffic, conversion rates, and customer acquisition costs.
• Collaboration: Work closely with internal teams to manage search engine marketing and social media campaigns, ensuring KPIs are met.
• Market Analysis: Analyze market trends and competitive landscapes to identify growth opportunities.

Requirements

• Bachelors degree in Marketing, Business Analytics, IT, or a related field.
• 3+ years of experience in SEO and digital marketing, preferably in the consumer product industry.
• Proficiency in SEM, SEO, Google Analytics 360 Suite, Facebook Business Manager, Google Display Ads, and event tracking.
• Strong analytical skills to consolidate data and develop actionable strategies.
• Excellent communication skills and the ability to work independently under pressure.
• Ability to manage multiple projects with tight deadlines.

Benefits & Perks

• Basic Salary: $40,000 - $50,000 per month, with performance bonuses.
• 16 days annual leave, bank holidays, birthday leave.
• Work in a top-tier seaview office in Tsuen Wan.
• Collaborative environment, working closely with the CEO and COO.
• 5-day work week.