Senior Performance Marketing Specialist

Job brief

Our client, a leading liquor company under a financially robust conglomerate, is preparing for a major product launch and market expansion in 2025. The company is seeking a Senior Performance Marketing Specialist to drive scalable customer acquisition and optimize search visibility across various digital marketing platforms. This role offers an exciting opportunity to work in a dynamic team and deliver impactful results.

Responsibilities

• Execute and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and TikTok
• .Develop and implement SEO strategies to increase organic traffic and search visibility.
• Analyze market trends and competitor landscapes to identify growth opportunities.
• Conduct keyword research, optimize content, and implement on-page and off-page SEO strategies.
• Monitor campaign performance and adjust strategies to meet KPIs and ROI.
• Collaborate with internal teams to manage and monitor campaigns, ensuring the achievement of client objectives.

Requirements

• Bachelor's degree in Marketing, Business Analytics, IT, or a related field.
• 3+ years of experience in SEO and digital marketing, preferably in the consumer product industry.
• Proficiency in Google Analytics 360 Suite, Facebook Business Manager, Google Display Ads, SEM, and event tracking.
• Strong analytical skills with the ability to assess performance metrics and adjust strategies accordingly.
• Excellent communication and collaboration skills.

Benefits & Perks

• Basic Salary $4,000 - $5,000 + Performance Bonus.
• 16 days of annual leave, bank holidays, birthday leave.
• Generous employee benefits including medical insurance.
• Flexible work arrangements with a hybrid model.
• Opportunity to work closely with the CEO and COO of the company.