Complex Director of Marketing Communications (Hotel)

We are seeking a Complex Director of Marketing Communications on behalf of our client, a renowned luxury hotel in Kuala Lumpur, known for its exceptional hospitality and world-class event spaces. The Complex Director of Marketing Communications is responsible for planning, directing, controlling, and coordinating all communication activities, with a strong focus on public relations. This role plays a key part in promoting and maintaining positive brand communications to enhance the hotels prestigious image, ultimately contributing to its revenue growth.

Key Responsibilities:

• Develop and execute an annual communications plan, aligning with the hotels marketing strategy and budget.
• Oversee and track all communication activities, ensuring alignment with set goals and taking corrective action when needed.
• Manage public relations efforts, acting as the hotel's spokesperson and maintaining strong relationships with media contacts.
• Create and distribute press releases for local, regional, and international media, collaborating with corporate and international press offices.
• Plan and coordinate advertising campaigns in partnership with the Director of Marketing (DOM) and advertising agencies.
• Oversee direct marketing activities, including electronic marketing campaigns, ensuring brand consistency and budget control.
• Manage all collateral production, ensuring compliance with corporate branding and maintaining up-to-date hotel information online.
• Supervise in-house graphic design, print production, and quality control of promotional materials and hotel displays.
• Monitor competitor activities and industry trends to inform marketing and communication strategies.
• Organize press events, media visits, and promotional activities to enhance the hotel's public image.
• Lead community and government relations efforts, as well as VIP handling and sponsorship opportunities.
• Ensure advertising and media messaging align with the companys branding and market segmentation strategy.
• Manage photography and multimedia assets for advertising, public relations, and internal marketing needs.
• Guide and mentor the communications team, fostering collaboration and performance excellence.
• Adapt to changes, demonstrating flexibility in priorities while effectively communicating the need for change.
• Lead teams towards achieving goals by fostering a collaborative work environment and driving results.
• Develop and sustain strong relationships with customers and stakeholders, ensuring high service standards.
• Provide coaching and feedback to enhance team capabilities and individual professional growth.
• Utilize business insights and marketing data to drive communication strategies and innovative solutions.
• Apply technical expertise in media production, branding, and digital marketing to enhance the hotels positioning.

Requirements: 

• A degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field is preferred; however, candidates with a high school diploma or GED and relevant experience will also be considered.
• A minimum of 8 years of experience in marketing, with at least some experience in managerial roles.
• Strong proficiency in English, both written and spoken.
• Extensive experience in online and digital marketing, including social media management, in addition to traditional offline marketing.
• Demonstrated expertise in developing and executing effective marketing strategies.
• Proven ability to manage and oversee marketing initiatives that drive brand awareness and revenue growth.
• Background in sales, marketing, guest services, or front desk operations is an added advantage.
• Strong leadership and team management skills, with the ability to guide and mentor marketing teams.
• Ability to analyze market trends and consumer insights to optimize marketing campaigns.
• Excellent communication and interpersonal skills to collaborate with internal teams, external partners, and media representatives.

Benefits & Perks:

• 18 days of Annual Leave (AL) per year.
• Comprehensive medical coverage, including outpatient, optical, and dental benefits.
• Free meals and parking provided.
• Phone allowance of RM100 per month.