Media Buyer (Chinese Copywriting)

We are hiring a Media Buyer (Chinese Copywriting), remote role to lead performance marketing efforts for our client, immigration consulting firm. If you are an expert in Facebook/Instagram Ads, can write compelling content in Mandarin, and want your work to have a real-world impact, we encourage you to apply.

Key Responsibilities

• Plan, launch, and optimize Facebook and Instagram ad campaigns focused on lead generation
• Write or oversee emotionally engaging Mandarin copy that builds trust and drives action
• Develop creative ad concepts, headlines, and landing pages that convert
• Segment audiences and test various hooks, formats, and content angles
• Manage lead forms and funnels to capture, qualify, and nurture prospects
• Analyze campaign performance weekly and provide actionable insights
• Stay ahead of Meta Ads Manager updates and best practices
• Work cross-functionally with sales, content, and ops teams to align on lead conversion goals
• Maintain a marketing calendar aligned with broader campaigns and seasonal trends

Requirements

• 3+ years of hands-on experience with Facebook/Instagram ads, focused on lead gen
• Native-level Mandarin writing and storytelling skills (this is a must!)
• Proven portfolio of high-converting ads, emails, and landing pages
• Strong grasp of funnel strategy, A/B testing, and audience segmentation
• In-depth knowledge of Meta Ads Manager (including CAPI, events, campaign structure)
• Confident in reading data, interpreting results, and optimizing campaigns accordingly
• Outcome-driven mindset focused on CPL, lead quality, and ROI
• Able to work independently in a fast-paced, results-driven environment
• Bonus: Familiarity with creative tools like Canva, CapCut, or similar

Benefits

• Performance-based incentives
• Creative freedom and ownership
• Collaborative, purpose-led culture