Marketing and User Development Associate

We are seeking a Marketing and User Development Associate to join our Hong Kong based client. This is a unique opportunity to play a foundational role in shaping the culture of F&B mobile application start-up.

Key Responsibilities:

Marketing & Brand Development

• Build and manage social media channels to strengthen brand presence and user engagement
• Cultivate partnerships with KOLs (Key Opinion Leaders), venues, and industry stakeholders to boost visibility and outreach.

Product & User Experience

• Partner with Product Manager and development team to shape a product that resonates with users.
• Gather and interpret user feedback to recommend product improvements and prioritize new features.

User Growth & Community Building

• Develop and execute user acquisition strategies to grow a vibrant, engaged community.
• Launch value-added initiatives to foster user loyalty and advocacy.
• Contribute to regional expansion efforts, including Hong Kong, the Greater Bay Area, South Korea, Taiwan, and Japan.

Operations & Cross-Functional Support

• Coordinate with internal teams to ensure smooth execution of tasks and projects
• Identify operational bottlenecks and propose effective solutions.

Projects

• Support branding initiatives including naming, logo ideation and Ai- assisted projects.
• Conduct market research and assist with focus group planning and execution.

Requirements:

• 1-2 years of relevant experience in marketing, product development or user engagement preferred.
• Excellent communication and interpersonal skills with a collaborative mindset.
• Comfortable working in a fast-moving start-up environment and handling a wide range of tasks.
• Fluent in English and Putonghua; proficiency in Cantonese and/or other Asian languages is a plus.

Benefits:

• Be a part of innovative, mission driven start-up at pivotal stage of growth
• Work in a collaborative and supportive team environment.
• Gain hands-on experience across departments with significant room for professional growth.
• Contribute directly to shaping a product thats redefining the F&B experience in Asia.