Key Responsibilities

• Manage social media content across all companies.
• Plan, schedule, and publish content across Instagram, TikTok, LinkedIn, Snapchat, X, and other relevant platforms.
• Use social media scheduling tools to organize calendars, publish content, and manage multiple accounts efficiently.
• Create captions, short scripts, post copy, content briefs, and social media text in Arabic and English.
• Use AI tools to support content creation, visual concepts, copy development, and workflow efficiency.
• Develop content ideas, trends, hooks, and campaign concepts.
• Adapt content for different markets, with strong focus on Saudi Arabia.
• Create Saudi-relevant content that understands local culture, audience behavior, tone, and platform trends.
• Use Saudi slang and local expressions when suitable, while keeping the content aligned with the brand.
• Coordinate with designers, videographers, editors, agencies, and internal teams.
• Monitor engagement, comments, messages, trends, and competitor activity.
• Prepare monthly content calendars, performance reports, insights, and recommendations.
• Ensure all content follows each brand's tone of voice, standards, and positioning.

Requirements

• Proven experience managing social media accounts, preferably in real estate, lifestyle, investment, hospitality, or property sectors.
• Strong experience creating content for the Saudi market.
• Deep understanding of Saudi culture, digital habits, audience behavior, and what performs on Saudi social platforms.
• Ability to write in clear Arabic, Saudi-style Arabic when needed, and English.
• Good understanding of Saudi slang, local expressions, and how to use them naturally in content.
• Ability to manage multiple accounts, deadlines, and projects at the same time.
• Good understanding of real estate content, project launches, property campaigns, and lead-driven communication.
• Strong eye for trends, visuals, hooks, and audience behavior.
• Strong attention to detail and ability to follow brand guidelines.

Preferred Skills

• Previous experience with a real estate developer, brokerage, agency, property platform, or hospitality brand.
• Basic video editing or content creation skills.
• Strong proficiency in AI tools is required.
• Comfortable working in a fast-paced environment with multiple stakeholders and shifting priorities.
• Understanding of paid social media is a plus.