Director of E-Commerce

Lead the Charge in eCommerce Growth!

Join our Client's mission to promote active lifestyles and help drive the future of digital sales and marketing. For over a decade, they have been committed to creating innovative solutions that inspire movement, joy, and safety. In this role, you'll collaborate closely with and report directly to leadership.

Responsibilities

We are seeking an accomplished eCommerce professional who combines strategic thinking, data-driven decision-making, and leadership capabilities. In this role, you will:

• Create and execute online marketing strategies aimed at increasing sales, attracting new customers, and retaining loyal ones.
• Partner with leadership to establish plans that align with business goals and revenue targets.
• Manage and enhance digital platforms, campaigns, and partnerships to deliver results.
• Prioritize the customer experience at every step of their interaction with us.
• Optimize and maintain our eCommerce website (built on WordPress/WooCommerce) and Amazon storefront.
• Manage the marketing budget to ensure resources are allocated for maximum effectiveness.
• Use analytics to assess performance and refine strategies for continued improvement.
• Collaborate on content initiatives with the eCommerce content manager to align messaging and objectives.
• Lead internal teams and external contributors, inspiring them to achieve shared success.
• Stay informed about the latest tools, technologies, and trends in digital commerce and marketing.

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Requirements

• At least 5 years of experience leading in an eCommerce and direct-to-consumer marketing - preferably showcasing a product from start-up to growth stage.
• Experience leading teams and working with agencies, creators, and collaborators.
• Hands-on expertise in paid advertising (Meta, Google), as well as email and SMS campaigns.
• A proven ability to create and implement successful marketing strategies that drive online sales.
• Strong skills in analyzing data and applying insights to optimize performance.
• A proactive, detail-oriented mindset combined with creativity and adaptability.

Values

• Operate with integrity, respect, and open communication.
• Build a culture of inclusivity and understanding.
• Encourage innovation and fresh perspectives.
• Embrace growth and continuous learning.

Benefits

• Full health benefits, including medical, dental, and vision coverage.
• A 1:1 company match on Simple IRA contributions (up to 3% of salary).
• Annual contributions to a Health Savings Account (HSA).
• Flexible time-off policy with unlimited PTO.
• And more!