Marketing Manager/Content Writer

Responsibilities

• Analyze customer behavior and continuously iterate on/develop the customer experience journey map and personas, in partnership with our Customer Experience team.
• Define, optimize, and manage the digital marketing strategy, including budget ownership and governance.
• Contribute to the leads generation targets through conversion ads and other digital marketing initiatives.
• Oversee and iterate on strategy and campaigns based on pre-identified success metrics.
• Ensure that the website, web app, social media, and other materials are aligned with each other and reflect the latest information.
• Manage and grow our social media presence by leveraging the platforms most familiar to our target audience (FaceBook, IG, TikTok, YouTube, etc.).
• Conduct regular market research in order to identify opportunities to reach out to new market segments and/or expand the current market share.
• Develop clear systems and processes to ensure that the team is able to track and maintain the deliverables for campaign/project/task.
• Oversee the teams work to ensure that targets and milestones are met. Provide guidance, feedback, and support, when necessary.