Digital Marketing Specialist

The Digital Marketing Specialist is a part of King & Columbus, the in-house marketing agency that is sister company to The Post and Courier and other Evening Post Publishing media brands. The Digital Marketing Specialist serves on K&Cs Digital Marketing team to build out, traffic, optimize, and craft reporting on digital marketing campaigns across platforms and tactics. Tactics supported include but are not limited to programmatic display, email marketing, streaming TV, streaming audio, SEO, paid social, and more. This position works closely with Evening Post Publishing sales teams to ensure that clients digital marketing campaigns achieve agreed upon objectives and that the appropriate KPIs are measured and reported out. The Digital Marketing Specialist will provide reporting on campaigns monthly, unless otherwise requested, and will join client reporting calls as needed.

RESPONSIBILITIES:

• Build out new digital marketing campaigns, including establishment of campaign flight, impression/view counts, targeting and audience identification, max bids, and uploading creative.
• Optimize client campaigns regularly based on established KPIs and client objectives.
• Compile client reporting, sharing out key reporting metrics and providing strategic campaign insights as it relates back to client goals and objectives
• Set up new clients in Ninjacat real-time dashboard
• Maintain relationships and close communication with digital marketing platforms and vendors
• Keep sales teams, sales leaders, King & Columbus colleagues and other internal stakeholders abreast on the status, pacing and performance of digital marketing campaigns.
• Work with creative services department to ensure creative design for digital marketing campaigns is completed in a timely manner, and that creative aligns with campaign goals and target audiences.
• Support in managing client projects using systems including Monday.com
• Stay abreast of latest trends in digital marketing.
• Leverage AI platforms to maximize efficiency in day-to-day duties and to support daily work for clients.
• Understand social marketing targeting abilities and identify strategies to reach clients audience personas through social platforms
• Produce case studies for successful client campaigns.
• Performs other related duties as assigned

Requirements, minimum education level, and experience:

• A bachelors degree in business, marketing, advertising, communications, or comparable experience.
• 2+ years of digital marketing or social media experience in a corporate marketing, agency marketing role, and B2B role or media environment.

Knowledge, Skills and Abilities:

• Understanding social metrics and KPIs
• Experience using scheduling platforms for social media platforms
• An ability to identify target audience preferences and build content to meet them
• Project management knowledge
• Excellent multitasking skills
• Strong written and verbal communication skills