Area Business Manager

JOB DESCRIPTION

Job Title: Area Business Manager

Industry: Financial Services / Lending

Reports To: Regional Sales Head / Head of Sales

Direct Reports: Sales Executives, Field Sales Agents, and Territory Sales Teams

Location: Lagos, Nigeria

Work Structure: Full-Time

Remuneration: Competitive

Role Summary
Our client is seeking an experienced Area Business Manager to lead sales operations and business growth across an assigned territory. The successful candidate will be responsible for driving revenue generation, managing field sales teams, strengthening market presence, and ensuring the achievement of business objectives within the region.

This role requires a commercially minded leader with strong people management capabilities, market intelligence, and the ability to execute growth strategies in a dynamic and performance-driven environment.

Key Responsibilities

Sales & Business Growth

• Develop and execute territory growth plans to achieve revenue and portfolio targets.
• Identify new market opportunities and implement strategies to increase customer acquisition.
• Drive sales performance across assigned locations and ensure consistent achievement of business objectives.
• Monitor sales trends and recommend initiatives to improve market penetration.

• Lead, coach, and develop sales teams to maximize productivity and performance.
• Set performance expectations and provide regular feedback to team members.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Support talent development and succession planning within the team

• Conduct regular market assessments to identify emerging trends, customer needs, and competitive activities.
• Build and maintain strong relationships with key customers, partners, and business stakeholders.
• Represent the organization professionally within the assigned market

• Monitor key sales and operational metrics across the territory.
• Prepare periodic performance reports, forecasts, and market intelligence updates.
• Analyze business results and implement corrective actions where necessary
• Provide management with recommendations to improve business performance and customer acquisition.

• Work closely with internal teams to support successful execution of sales initiatives and customer-focused programs.
• Ensure alignment between sales activities and broader business objectives.

• Bachelor's Degree in Business Administration, Marketing, Economics, or a related discipline.
• Minimum of 5 years' experience in sales, business development, or commercial management.
• Previous experience leading and managing sales teams.
• Experience within financial services, lending, fintech, insurance, or related industries is an advantage.
• Strong understanding of sales performance management and territory development.

• Sales Leadership
• Business Development
• Territory Management
• Team Management & Coaching
• Customer Relationship Management
• Strategic Thinking
• Data Analysis & Reporting
• Negotiation & Influencing Skills
• Communication & Presentation Skills
• Problem Solving & Decision Making
• Proficiency in Microsoft Office Suite and CRM tools

Ideal Candidate Profile
The ideal candidate is a proactive and results-oriented leader who thrives in fast-paced environments and enjoys driving business growth through effective team leadership and market development. They possess strong commercial acumen, excellent interpersonal skills, and the ability to make informed decisions using data and market insights.

What Success Looks Like

• Consistent achievement of sales and business growth targets.
• Strong team performance and employee engagement.
• Increased market penetration and customer acquisition.
• Effective stakeholder relationship management.
• Timely and accurate business reporting.
• Sustainable growth within the assigned territory.