Advantage Connect

JOB TITLE: Advantage Connect 

REPORTS TO: Head of Sales (Distribution)

DIRECT REPORTS: Franchisees, Partners, Team Leads & Life Planners



COMPANY OVERVIEW
Our Client is a subsidiary of Enterprise Group PLC, a financial services group comprising insurance, life assurance, trustees, properties, and funeral services businesses across multiple African markets.

ROLE SUMMARY
The Advantage Connect is responsible for driving the lifecycle management, performance, and growth of the Advantage Connect business model.
The role focuses on defining product strategy, coordinating cross-functional execution, and ensuring effective implementation of distribution structures to achieve revenue, customer satisfaction, and business growth targets.
The role requires strong leadership across franchise networks, partner ecosystems, and sales teams to ensure consistent execution of the Advantage Connect model.

KEY RESPONSIBILITIES

Product Strategy & Management

• Define and execute the long-term product vision and strategy for the Advantage Connect model.
• Manage the full product lifecycle from concept, design, testing, launch, to end-of-life.
• Develop positioning and messaging for the Advantage Connect platform.
• Monitor competitor activity and market trends within the product domain.

Sales & Distribution Management

• Drive recruitment, onboarding, and training of Life Planners (LPs) and partners.
• Implement and monitor distribution structures across multiple sales levels.
• Track sales performance and ensure achievement of set revenue targets.
• Design and manage incentive and bonus structures to drive performance.

Stakeholder & Partner Engagement

• Engage franchisees, team leads, and LPs through regular weekly interactions.
• Coordinate with Business Technology, Sales, Marketing, Operations, and Training teams to ensure alignment.
• Work with external partners to assess collaboration and licensing opportunities.

Performance Reporting & Execution

• Prepare weekly and monthly revenue forecasts and performance reports.
• Provide insights on sales performance, distribution efficiency, and business growth.
• Support training teams in refining onboarding and learning materials.

KEY RELATIONSHIPSInternal Stakeholders

• Sales and Distribution Teams
• Branch Managers
• Unit Heads and HODs
• Training and Academy Teams
• Business Technology and Operations

KEY PERFORMANCE INDICATORS (KPIs)

• Revenue growth and business profitability
• Achievement of sales and distribution targets
• Quality and effectiveness of partner onboarding and engagement
• Execution of product lifecycle milestones
• Customer service and experience standards
• Compliance with business processes and distribution framework
• Accuracy and timeliness of performance reporting

EXPERIENCE & REQUIREMENTS

• Minimum of a first degree in any discipline
• 5+ years' experience in product management, retail sales, or distribution
• Strong leadership and people management capability
• Proven experience in launching or managing business products
• Strong communication, presentation, and reporting skills
• Ability to influence cross-functional teams without direct authority
• Strong analytical and organizational skills
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)

CORE COMPETENCIES

• Strong leadership and stakeholder management
• Results-driven and performance-focused mindset
• Emotional intelligence and maturity
• Strong communication and interpersonal skills
• Analytical thinking and decision-making ability
• Customer-centric mindset
• Ability to drive execution in structured environments
• Innovation and adaptability