Brand, Marketing Communication

JOB DESCRIPTION

Job Title: Brand & Marketing Communications Manager

Industry: Financial Services

Reports To: Head of Marketing / Chief Marketing Officer

Direct Reports: Marketing & Communications Team (where applicable)

Location: Nigeria

Work Structure: Full-Time | Onsite

Remuneration: Competitive



Client Overview
Our client is a leading financial services organization committed to delivering innovative financial solutions and exceptional customer experiences. As part of its continued growth, the organization is seeking an experienced Brand & Marketing Communications Manager to strengthen brand positioning, enhance corporate visibility, and execute strategic marketing initiatives that support business growth.

Role Summary
The Brand & Marketing Communications Manager will be responsible for developing and executing integrated marketing and communication strategies that enhance brand awareness, strengthen stakeholder engagement, and support customer acquisition objectives. The role requires a strategic marketing professional with experience in brand management, corporate communications, digital marketing, and market intelligence.



Key Responsibilities
Brand Management

• Develop and execute brand strategies that strengthen the organization's market presence and competitive positioning.
• Ensure consistent brand identity, messaging, and visual standards across all communication channels.
• Monitor brand performance and implement initiatives to improve brand awareness, customer engagement, and reputation.

• Plan and execute integrated marketing campaigns that generate qualified leads and support revenue growth.
• Identify new market opportunities and develop strategies to increase customer acquisition and market penetration.
• Collaborate closely with the sales team to support business development initiatives and achieve commercial objectives.

• Develop and manage internal and external communication strategies that strengthen corporate reputation.
• Create high-quality communication materials, including press releases, newsletters, presentations, speeches, and corporate publications.
• Maintain a consistent and professional brand voice across all communication platforms.

• Manage the organization's digital presence across websites, social media platforms, and other online channels.
• Develop and execute digital marketing campaigns to improve brand visibility, audience engagement, and lead generation.
• Monitor campaign performance using analytics and optimize marketing initiatives based on data-driven insights.

• Conduct market and competitor research to identify emerging trends, customer insights, and growth opportunities.
• Measure marketing performance using relevant KPIs and prepare regular management reports.
• Recommend innovative marketing strategies to strengthen brand positioning and increase market share.

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related discipline.

• Minimum of four (4) years' experience in Brand Management, Marketing Communications, Corporate Communications, or related roles.
• Previous experience within the financial services industry is highly preferred.
• Demonstrated success in developing and executing brand strategies that drive business growth and revenue.

• Brand Strategy & Management
• Marketing Communications
• Corporate Communications
• Digital Marketing
• Content Development & Storytelling
• Social Media Management
• Campaign Planning & Execution
• Market Research & Competitive Analysis
• Stakeholder Management
• Project Management
• Data Analysis & Marketing Analytics
• Excellent Written & Verbal Communication
• Microsoft Office Suite
• Digital Marketing & Analytics Tools