Marketplace Executive
Job Description:
Job Summary: Marketplace Executive will be responsible for implementing Product Listing, Pay-Per-Click media strategies for our Amazon-based brands, creating shipments, coordinating and quickly understanding, managing, and supporting initiatives that will contribute to the goals and success of Listing Ranking & multiple PPC campaigns.
Key Responsibilities:
Manage various aspects of our Amazon Seller Central account, including listing creation, optimization, PPC management, shipment creation and performance monitoring.
Conduct thorough keyword research and optimize product listings (titles, bullet points, descriptions, images) to enhance discoverability and conversion rates.
Monitor and analyze sales performance, Amazon metrics (sales, ACOS, conversion rates, etc.), and take proactive actions to improve performance.
Develop and execute Amazon PPC (Pay-Per-Click) advertising campaigns, monitor performance, and optimize for efficiency.
Develop promotional strategies, including deals, coupons, and discounts, to boost sales during key sales periods.
Monitor the competition, analyze pricing, and recommend changes to remain competitive in the market.
Create and manage Enhanced Brand Content (A+ Content), including storefront design, for better branding and conversion.
Manage Amazon account health and performance metrics, stay up-to-date with Amazon policies, best practices, algorithm changes, and compliance requirements, and implement necessary adjustments to ensure continued success.
Collaborate closely with creative and product teams to continuously improve product pages.
Skills & Requirement
- Proven 2+ years of experience in Listing Optimization and Amazon PPC Management (Prefer Clothing Experience)
Skilled of Amazon SEO and knowledge of digital marketing concepts and trends.
Demonstrate the ability to work independently with minimum supervision
Should have good English writing skills.