We are looking for a Digital Marketing Executive to enhance our online presence and drive brand growth. The ideal candidate will have hands-on experience in SEO, PR, content creation, influencer marketing, and Google Display Ads. This role involves optimizing website performance, managing influencer collaborations, and executing targeted digital campaigns.

Key Responsibilities:
SEO & Website Optimization:

• Implement On-page SEO strategies, including keyword optimization, meta tags, and internal linking.
  
• Develop Off-page SEO initiatives such as backlink building and guest posting.
  
• Conduct Technical SEO audits, including site performance, crawlability, and backlink analysis.
  

Public Relations & Backlink Strategy:

• Acquire high-quality backlinks through guest posts and PR outreach.
  
• Collaborate with media and industry websites to enhance brand visibility.
  

Content Creation & Copywriting:

• Write engaging homepage and branded page content.
  
• Develop sales and promotional content for events and marketing campaigns.
  

Influencer Marketing & Social Media:

• Identify and collaborate with influencers on Instagram, YouTube, and blogs.
  
• Track influencer partnerships and measure engagement impact.
  

Google Ads (Display Ads):

• Plan and execute Google Display Ads campaigns to increase brand reach.
  
• Monitor ad performance and optimize for maximum ROI.

Requirements:

Minimum 2 years of experience in digital marketing.