About the job Digital Marketing Executive
1.Digital Marketing Strategy Execution
-Propose and implement comprehensive digital marketing strategies aligned with business goals.
-Integrate a multi-channel approach, utilizing SEO (Search Engine Optimization), social media, email, and online advertising for a holistic online presence.
-Align strategies with the brand's identity and target audience to ensure consistent messaging and engagement.
2.Search Engine Optimization (SEO)
-Conduct thorough keyword research and analysis to identify high-value terms for optimization.
-Implement on-page SEO tactics, optimize website content, meta tags, and structure for search engine visibility.
-Execute off-page SEO strategies, including link-building and content outreach, to enhance website authority.
3.Content Creation and Social Media Management:
-Execute a dynamic social media strategy to foster community engagement and brand loyalty.
-Create visually appealing and shareable content, including graphics, videos, and written posts.
-Utilize social media tools to schedule posts across platforms, ensuring consistency and optimal timing.
4.Online Advertising and ROI Optimization:
-Manage online advertising campaigns across platforms like Google Ads and Facebook Ads.
-Monitor ad performance metrics, adjusting budgets and targeting to optimize return on investment.
-Utilize analytics tools to track conversions, measure attribution, and refine ad strategies for m
aximum impact.
5.Website Management:
-Oversee and optimize the website's overall performance, ensuring a seamless and user-friendly experience.
-Regularly update and modify website content, including product information, graphics, and blog posts.
-Coordinate website maintenance and updates to align with promotions, advertising campaigns, and overall brand strategy.