Junior CRM Specialist, iGaming, Limassol

Join our client's innovative team and help shape the future of enterprise iGaming solutions. We're looking for individuals to drive the next generation of B2B gaming technology. With a brand new Limassol office strengthening their growing office network, this is an opportunity to be part of the team from the ground up.

Role Overview

We are looking for a motivated and detail-oriented Junior CRM Specialist to support CRM and retention activities across multiple iGaming markets.

This is a junior-level role suitable for a candidate who already has some understanding of online marketing, CRM, customer communication, iGaming operations, or digital products, and wants to grow into a stronger CRM and retention professional.

The Junior CRM Specialist will work under the guidance of the Senior CRM Manager and support daily CRM execution, campaign preparation, player segmentation, promotional communication, reporting, and customer lifecycle activities.

The ideal candidate should be organized, responsible, analytical, and willing to learn how player behaviour, promotions, bonuses, communication channels, and product activity affect conversion, retention, and revenue.

Key Responsibilities

• Support the Senior CRM Manager with daily CRM and retention activities.
• Prepare and execute CRM campaigns across email, SMS, push notifications, inbox messages, onsite messages, and other communication channels.
• Assist in creating player segments based on activity, deposit behaviour, product usage, bonus usage, market, value, and engagement level.
• Help manage promotional calendars and campaign schedules.
• Prepare campaign briefs, bonus descriptions, communication texts, and internal campaign documentation.
• Coordinate with Design, Copywriting, Product, Support, Risk, Payments, and VIP teams when preparing campaigns.
• Upload, configure, test, and launch CRM campaigns in CRM tools or back-office systems.
• Check campaign setup before launch, including links, texts, targeting, bonuses, dates, terms, and translations.
• Monitor campaign performance and prepare basic reports on delivery, open rate, click rate, conversion, deposits, player activity, and revenue impact.
• Assist with lifecycle journeys such as registration, onboarding, FTD conversion, repeat deposit, retention, reactivation, and win-back campaigns.
• Support the creation and maintenance of automated CRM flows and triggered campaigns.
• Track competitor promotions, market trends, and CRM ideas.
• Help identify inactive, declining, bonus-sensitive, or high-potential player segments.
• Ensure that all CRM campaigns follow internal rules, responsible gaming standards, and compliance requirements.
• Maintain organized records of campaigns, promotions, segments, results, and learnings.

Product Knowledge Expected

The candidate should be willing to learn and gradually understand CRM activity across multiple iGaming products, including:

• Slots
• Live casino
• Mini games
• Sportsbook
• Racing
• Virtual games
• E-sports
• Bonus and promotion systems
• Cashback mechanics
• Free spins mechanics
• Payment and cashier flows
• Player lifecycle behaviour
• VIP and high-value player activity

The candidate does not need to be an expert in all products from day one, but should be able to understand how different products influence player behaviour, campaign performance, conversion, and retention.

Required Skills & Experience

• Some experience in CRM, digital marketing, retention, online casino operations, customer support, iGaming, fintech, e-commerce, or similar online business.
• Good understanding of customer communication and campaign execution.
• Strong attention to detail.
• Good organizational skills and ability to manage multiple tasks.
• Basic analytical mindset and willingness to work with campaign data.
• Good written English.
• Ability to follow instructions, check work carefully, and meet deadlines.
• Comfortable working with spreadsheets, CRM systems, back-office tools, reports, and online platforms.
• Interest in player behaviour, marketing, promotions, bonuses, and retention.
• Ability to work closely with Senior CRM Manager and other departments.
• Willingness to learn iGaming products, CRM logic, segmentation, and campaign performance analysis.

Nice to Have

• Previous experience in iGaming CRM, casino support, sportsbook support, digital marketing, or campaign management.
• Experience using CRM tools such as Smartico, Optimove, Fast Track, Braze, Customer.io, Salesforce Marketing Cloud, or similar.
• Basic understanding of casino, sportsbook, live casino, mini games, racing, virtual games, and e-sports.
• Experience working with email, SMS, push notifications, or onsite campaign tools.
• Basic knowledge of bonuses, free spins, cashback, deposit offers, wagering requirements, and promo codes.
• Experience preparing simple reports in Excel, Google Sheets, or BI dashboards.
• Understanding of A/B testing, segmentation, and customer lifecycle is a plus.
• Additional languages are a plus, especially for international markets.

Ideal Candidate Profile

The ideal candidate is responsible, fast-learning, detail-oriented, and interested in building a career in CRM and retention within the iGaming industry.

We are not looking for someone who only clicks buttons and sends campaigns without thinking. We are looking for a junior person who wants to understand why campaigns are launched, how player segments work, how promotions affect behaviour, and how CRM activity can improve conversion, retention, and revenue.

The candidate should be comfortable working under the Senior CRM Manager, following clear instructions, asking the right questions, checking details carefully, and gradually taking more ownership over campaigns and reports.

Key Success Metrics

• CRM campaigns are prepared, checked, and launched correctly.
• Campaigns are delivered on time according to the promotional calendar.
• Segments, bonuses, links, texts, dates, and terms are accurately configured.
• Reports are prepared clearly and on time.
• Campaign mistakes and setup issues are minimized.
• The candidate gradually improves understanding of CRM, segmentation, player behaviour, and retention.
• Strong support is provided to the Senior CRM Manager and CRM team.

The salary range for this position will be shared with shortlisted applicants.