Programmatic Campaign Manager, Limassol, Cyprus

Our client is a fast-growing iGaming company. As it expands its Limassol, Cyprus operation, the company is looking for a skilled Programmatic Campaign Manager to lead its desktop-focused programmatic advertising efforts across major DSPs.

The Role:

The successful candidate will manage campaigns across DV360, The Trade Desk, and other platforms, handling real-time bidding, audience building, and optimisation to drive efficient user acquisition at scale. The role calls for deep knowledge of the programmatic ecosystem and hands-on campaign management expertise.

Key Responsibilities:

• Plan, execute, and optimise programmatic display, video, and native campaigns with a focus on desktop inventory
• Manage campaigns across DSPs including DV360, The Trade Desk, and other relevant platforms
• Develop bidding strategies, frequency capping, and budget allocation to maximise performance
• Build and manage audience segments using first-party data, DMPs, and third-party providers (contextual and behavioural targeting)
• Set up deal structures (PMP, PG, open exchange) and manage publisher relationships where applicable
• Monitor performance in real time, conducting daily optimisations on bids, creatives, placements, and targeting
• Ensure proper implementation of tracking pixels, conversion tags, and attribution frameworks
• Collaborate with creative teams to develop and test ad formats (display, rich media, video pre-rolls)
• Produce comprehensive reports on reach, frequency, viewability, CTR, CPA, and ROAS
• Stay current with adtech developments (cookie deprecation, contextual targeting, identity solutions) and adjust strategy accordingly
• Ensure brand safety through verification tools (IAS, DoubleVerify, MOAT) and blocklists

What Our Client Is Looking For:

• 3–5 years of hands-on programmatic campaign management experience
• Strong proficiency in DV360 and/or The Trade Desk (setup, optimisation, reporting)
• Deep understanding of the programmatic ecosystem: DSPs, SSPs, ad exchanges, DMPs, and ad servers
• Experience with contextual, behavioural, lookalike, and retargeting audience strategies
• Solid knowledge of ad verification, brand safety tools, and viewability standards
• Experience managing programmatic budgets of $50K+/month
• Strong analytical skills with experience in data analysis and performance reporting
• Familiarity with Google Campaign Manager (CM360) or similar ad-serving platforms
• Fluent written and spoken English
• A self-motivated approach, comfortable operating independently under remote management

Nice to Have:

• Experience in iGaming, sweepstakes, or similarly regulated verticals
• Knowledge of CTV/OTT programmatic buying
• Experience with data clean rooms and privacy-compliant targeting
• Familiarity with DOOH (Digital Out-of-Home) programmatic
• A background in performance marketing with strict CPA/ROAS accountability

What's on Offer:

• Competitive salary based on experience and market benchmarks (Annual Salary Range: EUR 42,000 - 66,000 gross)
• A key role in a rapidly scaling company with a globally recognised product
• Direct collaboration with senior leadership and exposure to strategic decision-making
• Professional development opportunities and conference attendance
• A tight-knit culture that values ownership, speed, and impact

Interested? If you meet the above requirements APPLY via Emerald Zebra - visit the link!