CRM Specialist

We are looking for a Senior CRM Manager to design, launch, and optimize multi-channel CRM campaigns that drive user activation, engagement, and retention across EMCDs ecosystem including mining, trading, and investment products.

This role is ideal for a data-driven CRM professional who combines strategic lifecycle thinking with hands-on experience in campaign management and automation. You will play a key part in scaling personalized communication, improving user experience, and maximizing customer lifetime value in a dynamic fintech and crypto environment.

Responsibilities:

• Develop and execute CRM strategies and campaigns across the full user lifecycle from onboarding and activation to retention and reactivation.
• Design personalized, data-driven communication journeys using segmentation, behavioral triggers, and automation workflows.
• Plan, set up, and launch campaigns directly within CRM systems, ensuring flawless execution and monitoring performance.
• Plan and manage omnichannel communications (email, push, in-app, SMS, and messengers) to improve engagement and user activity.
• Collaborate with Product, Analytics, and Capabilities teams to ensure data quality, accurate event tracking, and campaign measurement.
• Design and oversee A/B and multivariate testing, applying a test-and-learn approach to continuously optimize campaigns and customer journeys.
• Contribute to segmentation frameworks such as RFM models, lifecycle stages, and activity-based cohorts to enhance targeting precision.
• Work closely with the CRM Capabilities Lead to identify opportunities for automation, new channel integrations, and process improvements.
• Propose and launch engagement mechanics such as loyalty programs, bonuses, and personalized offers to boost user retention.
• Ensure campaign quality and compliance, overseeing QA processes and adhering to communication standards and data protection requirements (GDPR, etc.).

Requirements:

• 3+ years of experience in CRM, lifecycle, or retention marketing (preferably within FinTech, SaaS, Crypto, or Gaming).
• Proven success in designing and optimizing CRM campaigns that drive measurable business outcomes (retention, engagement, revenue uplift).
• Strong understanding of customer lifecycle marketing, segmentation, and personalization principles.
• Hands-on experience with CRM and marketing automation tools such as Customer.io , Braze, Pushwoosh, SAS MA, or similar platforms.
• Confident use of analytics and BI tools (Amplitude, Metabase, Tableau, or equivalent) and proficiency with A/B testing methodologies.
• Ability to work cross-functionally with Product, Analytics, and Data teams in an Agile environment.
• Strong project management, prioritization, and communication skills.
• Experience mentoring junior CRM professionals or leading small project teams is an advantage.
• Fluency in Russian and strong proficiency in English (both written and verbal).

What we offer:

• Fully remote work from anywhere in the world with a flexible work schedule;
• 100% paid sick leave and vacation;
• Corporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructure.
• Work in a leading mining pool with in-depth industry training
• Salary in USDT

If you're ready to lead and scale an innovative business in a high-growth market, apply today!