Marketing Manager- Performa

ABOUT EMCD

EMCD is a leading technology company in the crypto industry, best known as the largest mining pool in Eastern Europe.

We are expanding globally and building a comprehensive ecosystem of crypto services, including payment infrastructure, custody, mining solutions and enterprise-grade tools for businesses and institutions.

EMCD comprises a complete ecosystem of crypto services built around a top 10 global mining pool (#1 in Eastern Europe).

RESPONSIBILITIES 

Implementation of the marketing strategy for B2B Payments products (CryptoProcessing, Swap, Payroll).

Planning and executing campaigns to attract and activate merchants, partners, and end users.

Working with analytics: monitoring key metrics (CPL, CAC, LTV, MRR, CPSQL, ROI), preparing reports and recommendations.

Managing contractors and channels (PR, content, KOLs, Ads, events).

Creating marketing materials landing pages, presentations, case studies, email campaigns, one-pagers.

Coordinating with Sales, Product, and Legal teams on go-to-market tasks, positioning, and offers.

Developing and running A/B tests to improve funnel conversions.

REQUIREMENTS: 

3+ years of experience in marketing, preferably in fintech / crypto / B2B SaaS.

Strong knowledge of digital channels (Ads, content marketing, KOL, PR).

Experience in creating and analyzing performance campaigns; understanding of unit economics.

Ability to work with CRM (HubSpot) and analytics tools (GA4, Power BI).

English level: Upper-Intermediate or higher.

CHALLANGES

Developing and scaling new marketing funnels for international markets (LATAM, EU, MENA).

Running campaigns with no corporate inertia: fast pace, need for testing and adaptation.

Complex sales cycles long feedback loops from businesses and partners.

Unpredictability of external factors (regulations, market behavior, payment restrictions).

PERSONAL QUALITIES:

Proactiveness and a solution-oriented mindset.

Structured thinking and attention to detail.

Ability to think in numbers and make data-driven decisions quickly.

Diplomatic communication skills between teams (sales, dev, compliance, marketing).

Flexibility and stress tolerance in a multitasking environment.

Interest in fintech and the crypto industry; understanding of market trends.