About the job Team Lead Media Buyer (Native Ads / Taboola, Outbrain)
We are looking for an experienced Senior Media Buyer / Team Lead specializing in native advertising networks, with a primary focus on Taboola and Outbrain, to drive performance marketing campaigns in the crypto vertical.
Key Responsibilities
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Develop strategies and optimize campaigns in native ad networks primarily Taboola and Outbrain.
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Test hypotheses and implement innovative approaches to improve campaign performance.
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Set technical tasks for designers, farmers, integrators, and copywriters.
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Analyze campaign data, prepare reports, and make informed decisions.
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Start the buying process independently, and upon achieving stability recruit, train, and lead a team of
media buyers.
Requirements
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Proven experience in crypto media buying, specifically in Taboola and Outbrain.
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Knowledge of cloaking tools, current market trends, and a track record of successful cases.
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Skills in sourcing and acquiring accounts for running campaigns on Taboola and Outbrain.
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Strong leadership qualities, analytical thinking, flexibility, and adaptability.
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Experience managing large advertising budgets.
Challenges Youll Face
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Constant search for and testing of effective campaign setups in an environment of frequent bans and
unstable traffic. -
Tight deadlines for launching and optimizing new funnels, with a fast hypothesis testing cycle.
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Building or adapting processes from scratch with limited resources at the start.
- High level of responsibility for campaign performance, traffic volumes, budgets, and lead generation KPIs.