Job Openings
Product Marketing Manager
About the job Product Marketing Manager
We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.
Responsibilities:
- Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
- Align strategies with current market trends and the specific needs of the target audience.
- Media Planning & Campaign Management:
- Create and manage media plans for effective advertising placements to boost product visibility.
- Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
- Collaboration & Project Coordination:
- Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
- Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
- Digital Presence & Website Optimization:
- Enhance our online presence by building and optimizing conversion funnels on the corporate website.
- Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
- Market & Audience Research:
- Conduct in-depth market research to identify emerging trends and customer needs.
- Utilize data-driven insights to refine marketing strategies and improve client acquisition.
- Product Positioning & Content Creation:
- Develop compelling product positioning that highlights unique value propositions and market advantages.
- Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
- Loyalty Programs:
- Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.
Requirements:
- Minimum of 3 years experience in a similar product marketing role.
- Proven track record in developing and executing successful marketing strategies.
- Strong experience working with cross-functional teams and managing external partnerships.
- Expertise in media planning and proficiency with multiple advertising channels.
- Excellent analytical skills with the ability to interpret and leverage large data sets.
- Exceptional written and verbal communication skills.
- Previous experience in the cryptocurrency industry is highly desirable.
- A successful background in B2B marketing will be considered a strong advantage.
What We Offer:
- Fully remote work from anywhere in the world (home/office).
- Flexible working hours.
- Salary paid in a convenient format.
- Work in a leading mining pool with in-depth industry training.
Why Join Us?
If you are passionate about digital finance and eager to shape the future of cryptocurrency products, we want to hear from you. Bring your expertise to our dynamic team and help drive our growth in one of the most exciting sectors of the digital economy.